Remember Las Vegas when you were a kid? The glitz, the glamour, the gambling? Well, unfortunately, that’s not Las Vegas today.
The new commercial from the Las Vegas Convention and Visitors Authority (LVCA) has shows absolutely no gambling or casino at all. This is the New Las Vegas. (This is not the New America, thankfully.)
This kind of ad should come with little surprise. Gambling has been less of a revenue source for casinos every year for the past 20 years or so. There hasn’t been much, if any, gambling shown in recent ads for MGM Resorts or Cosmopolitan, for example.
The LVCA tells CalvinAyre.com that the exclusion wasn’t planned but that’s probably not true. Casinos have been marketing themselves as all-purpose hotels (that may or may not have gambling) for the past few years. After all that’s what has been generating increased revenue from younger customers.
This commercial doesn’t make me want to visit Vegas. That being said I’m not the person they’re targeting with this ad and it’s probably not an awful commercial . What do you think?
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What is the demographic for this commercial? I don’t get it, and yes, I think it’s a terrible commercial.
The target demo is someone younger than either of us and not into gambling, casinos or most of the things I find fun in Vegas.