I’ve never seen a casino players club logo on a chip at a casino before but there’s a first for everything. The chips at The Cromwell are sporting a Total Rewards logo on one side of the chip.
I don’t compliment Caesars often on their marketing efforts but this is great branding for their players club. I think we can expect other casinos to float this concept out the next time they introduce new chips.
Shout out to @AndyHughes128 for collecting chips and sharing this photo on twitter.
UPDATE: Evidently chips at The Quad have the TR logo.
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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.
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