Strategy

Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Harrah’s players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is lots of information in this edition, so read on for all the goods.

Seven Stars Insider – July 2010

NOTE: While this newsletter was originally designed exclusively for Seven Stars members, there is useful information for anyone who has a Total Rewards^® player’s card and/or plays/stays at a Harrah’s property.  Please feel free to pass this on to your friends.  Back issues of the Seven Stars Insider newsletter are available online at http://sites.google.com/site/sevenstarsinsider/.  You will need Adobe Acrobat to view them, but this is a free program available at www.adobe.com.

Fall Signature Event

The fall Signature Event has been confirmed for September 10-12 at Planet Hollywood in Las Vegas.  September 10, however, is the last day of Rosh Hashanah, one of the holiest days on the Jewish calendar, and many players are not happy about the scheduling.

Harrah’s Plans Las Vegas Retail, Entertainment Complex

Harrah’s Entertainment plans to develop a retail and entertainment center in a short thoroughfare that runs from the Las Vegas Strip to Audrie Street, between the Flamingo and O’Sheas.  “Project Linq” will include 20 restaurants and bars, and 20 individual retailers along a promenade that leads to a 550-foot observation wheel in the back of the property.  Construction is expected to begin next year.  Here’s a link to a Las Vegas Review-Journal article which appeared July 1.

Cashback Back – Sort Of

It’s now official.  No need to look in your mailbox for those Reel Rewards coupons that replaced the actual cash cashback from Atlantic City casinos.  While you still won’t get cold hard cash, you now will be able to retrieve a coupon through the kiosks.  Simply print the voucher – minimum $5, in increments of $5 – and take it to the cashier.  In the future, the only thing you’ll get in the mail is a postcard telling you how much you’ve earned, and you’ll probably receive at least one last Reel Rewards coupon in the mail for all cashback earned prior to the conversion.  If you have any cashback balances prior to April 6, you can still get the cash up until July 15.  After that, you won’t get the cash, just Reel Rewards coupons available through the kiosks.  All existing cashback offers that were sent through the mail as Reel Rewards coupons will continue to be valid through their expiration date.  Finally, don’t cash out more coupons than you can use during your visit because they expire sometimes within a day or two after you receive them.

I don’t know about anyone else, but I received a survey from Harrah’s asking my thoughts on the “new” – now “old” – cashback program the day after the revised program was announced.  Some department wasted a lot of money, and a lot of our time, by polling us after the decision was made.