Marketing

When I first moved to Las Vegas I had a choice of 3 casinos to call home. Red Rock Resort, Suncoast and Rampart are all within the length of a song of where I live. I chose Red Rock for a few reasons (there’s an old blog post on it somewhere) but you probably know one of the major reasons is because the sportsbook bar is almost like my local bar.

Station Casinos has also been involved with the community in a very public way since I moved here. In the past they’ve offered veterans free buffets and have donated to the Susan G. Komen “Race for the Cure” fund. Sure these are marketing ploys to get people in the door but they’re offering real value to the community.

This kind of philanthropy is almost as endearing as their 9/6 Jacks or Better video poker. I feel a little less awful when I lose money with Station Casinos. Just a little.

The “Month of Honor” promotion with Veterans Village is a huge expansion on the offers they’ve given to military persons in the past. Instead of trying to paraphrase the information I’ll offer the details in the HUGE press release:

LAS VEGAS (April 27, 2015)- Station Casinos will launch a month-long fundraising effort to raise awareness and funds for homeless veterans and their families who reside at Veterans Village located in Downtown Las Vegas. Proceeds raised throughout May will benefit Southern Nevada’s only 24/7 crisis intervention and housing facility that cares for our local homeless veterans and their families. From May 1-31, all 19 Station Casinos properties and venues including the cafes, casino bars, bingo rooms, spas and gaming areas including designated slot machines, designated blackjack and poker tables will be themed patriotic to signify where the Company will donate a portion of its proceeds and gaming winnings.