Sign Up For Total Rewards Online

Caesars set up an online sign up for Total Rewards last week and, at first glance, it looks nice and easy. However, if you're familiar with the problems Cosmopolitan has…

Cosmopolitan Gives Itself A Break

The Cosmopolitan of Las Vegas has been hit or miss with visitors.  One day you'll have an amazing time, the next day you'll be more frustrated than you've ever been…

Aria Commercial

Last week Aria posted a new commercial on youtube and facebook.  Unlike the Cosmopolitan commercial, I haven't seen it on TV yet and don't expect to. The commercial fits the…

John Unwin and Cosmopolitan on Nightline

Three things about this interview with John Unwin for Cosmopolitan after my disclaimer that I really like Cosmopolitan. I'm pretty sure the "curious class" numbers being thrown around are made…

Thoughts On Cosmopolitan

I wanted to share some thoughts now that Cosmopolitan of Las Vegas has been opened for a couple weeks.  Let me say this, in general, as someone with a marketing background I usually try to avoid all of the grand opening hype.  Most people will report nothing but the good at that point.

I prefer to let other people break in a property for a few days before I grace it with my presence.  I did the same with CityCenter last year (which I need to look back at 1 year later).  I’ll have more thoughts moving forward, but I’ll break my thoughts on the Cosmo today down like this:

Tall, Skinny, Ugly on the outside but Pretty Inside

I’m not enamored by the way the building looks on the outside.  However, once I looked inside of the building I saw lots to like.  There are plenty of modern features and beautiful, shiny crystals and chromes.  The Cosmo is bright inside, but not in a bad way.  Think the opposite of Aria.

The furnishings are things I’d love in my house, but I can never seem to find affordable, comfortable modern furnishings.  I guess that’s what $4 billion can do.

The profile of the building(s) are very tall and very narrow.  Every time I’ve walked through the place looked and felt crowded.  There were a lot of people just looking around and not gambling or eating or shopping so I’ll look into this again in 6 months after the curious people are gone.

It would be great if Cosmo remains crowded but with people spending money.  She’s pretty today, but we’ll see what happens after a little wear and tear.

Casino and Sportsbook

As I mention above, the casino is narrow and feels crowded but upon further inspection those were just people looking.  Maybe the feeling of being crowded will lessen with time as people quit gawking and/or hit the tables.

Each visit I’ve seen the tables and machines have all been fairly quiet.  Maybe 1 player per table on average.  Tables are pretty good for a strip casino: blackjack minimums are as low as $10 with 3:2 payouts for blackjack on all except double deck games.  As per Vegas Tripping the video poker pay tables are slightly above other strip casinos.

The sportsbook is TINY.  I could never see myself hanging out watching games here.  It feels more like a lounge than a sportsbook.  Planet Hollywood has a tiny sportsbook, but at least they have Blondies and the PBR bars in the Miracle Mile shops for overflow.

They also have a stage in the sportsbook with free concerts, that’s pretty nice but it will definitely get in the way of the gamblers.  I’m stoked for the free shows, but I wonder how the two will work together.

I’ve walked by the sportsbook about 4 or 6 times and only noticed sports on the TV’s once.  I’m not sure that’s always the case, but that’s what I noticed.

Lastly, there is no poker room.  I’m pretty sure this will change in time.  There’s really no reason not to have one except for differentiation.

Restaurants & Shopping

The restaurants and shopping are on the second and third floors. There are a lot of restaurants that seem as if they’ll be good.  My first dining experience was great!

Some friends and I split a bunch of small plates & appetizers at Holsteins.  Everything was fantastic.  In fact, this was one of the best meals I’ve had in Vegas in a while!  The beer list was huge and the prices weren’t insane like most casino restaurants.  I cannot wait for a return trip.

On another trip I tried Comme Ca.  It was ok.  Not priced too bad for a casino, but there wasn’t anything amazing about my meal.  I’m looking forward to trying the others – specifically the pizza place, China Pablano and Scarpetta.

Cosmopolitan Doesn’t Care About Money

While I've spoken about how much I enjoy the marketing of the Cosmopolitan Las Vegas, they've glaringly avoided talking about gambling which has stuck me as strange. This article shows…