On my last trip to Las Vegas I was yelled at while I skipped a line of about 20 people at Starbucks at Planet Hollywood because I have a Diamond Card. Judging from the girls at the counter this happens a lot in Vegas. People don’t like being slighted for people that gamble more.
I used to be shy about this privilege, but after watching others do it with no problem and hating lines I’ve grown out of that shyness and just take what the casinos give me. It’s a nice perk that I only get a Harrah’s properties so I enjoy it.
The latest Seven Stars Insider posted to a link to an article that talks about why Harrah’s caters so much to their big spenders.
June 2004 relaunch introduced a fourth tier (Seven Stars) to the (Total) rewards program that caters to the 0.15 percent of customers who contribute 12 percent of Harrah’s revenue.
As many know the old saying that 20% of tax payers contribute 80% of the revenue. This isn’t much of a surprise as that’s the case with many markets. This is the first time I’ve seen numbers put to gamblers.
I don’t need any further reason to use the “privileges” of my Diamond card, but the next time some jerk cuts the line you’ll understand why.
By the way, if you’re interested in Harrah’s direct marketing efforts there’s some good information in the source article.
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