Seven Stars Insider - Feb March

Seven Stars Insider is a great resource for Harrah’s players looking for information and ways to possibly improve their Total Rewards experience. The Total Rewards system is a little confusing so the more info the merrier. As the disclaimer says in the newsletter this info isn’t only for Harrah’s top tier players.

Seven Stars Insider – February/March 2010

[NOTE: While this newsletter was originally designed exclusively for Seven Stars Club members, there is useful information for anyone who has a Total Rewards^® player’s card and/or plays/stays at a Harrah’s property. Please feel free to pass this on to your friends.]

Planet Hollywood Becomes Part Of Total Rewards April 1

By now you probably know that a subsidiary of Harrah’s Entertainment Inc. has assumed ownership of the Planet Hollywood Resort & Casino in Las Vegas. As of April 1, Harrah’s Total Rewards program should be fully integrated, enabling guests to earn and redeem Reward and Tier Credits every time they play at the casino. Points earned in Planet Hollywood’s loyalty program, A-List, will automatically convert into Total Rewards credits at the time of the Total Rewards integration. This is similar to what happened when Harrah’s purchased Caesars several years ago.

Harrah’s Cherokee Now Serving Alcohol On Limited Basis

Alcohol is now being served at Harrah’s Cherokee from 7 a.m. to 2 a.m. Monday through Saturday and from noon until 2 a.m. on Sundays. Note, though, that only non-alcoholic beverages are complimentary and you cannot use comp dollars to purchase alcohol.

Aces Closes

In preparation for recently approved table games in Pennsylvania, Aces Diner at Harrah’s Chester closed in mid-February. Not a big loss, in many guests’ opinions.

Snow Days In Atlantic City

Once again, Harrah’s angered its most valued customers by closing its Diamond Clubs the last Thursday and Friday of February “due to inclement weather.” Meanwhile, the bars at Showboat Thursday night were packed to capacity, and most other Harrah’s food and beverage outlets around the city were open for business. By Friday, there were no significant weather problems that should have delayed most guests or employees from getting to Atlantic City. As a matter of fact, Trump Marina’s Chairman’s Club was open both Thursday and Friday, as was the Borgata’s Amphora Lounge. Trump Taj Mahal’s Chairman’s Club was closed Thursday, but offered eligible players coupons for the buffet at a reduced rate (10 comp dollars for a lunch or dinner valued at $21).

Seven Stars Insider Site Updated

Google did a wholesale conversion of all its Web sites, and caused a number of sites – including Seven Stars Insider – to lose much of its original formatting. This has since been fixed, some factual errors corrected, and information on several properties updated. If you visit a Harrah’s property and find incorrect information on the site – or information that needs to be updated, please send an email to [email protected]. In addition, as always, we are looking for reports on properties currently not represented on the site. If you can provide any insights, again, please send an email to [email protected].

Did You Attend A New Year’s Eve Celebration?

Not a big response to this question, but everyone who commented had “raves” (especially for the events at Harrah’s Resort and Bally’s in Atlantic City). See specific comments below:

“My husband and I attended the party at Harrah’s Resort in Atlantic City. It had a Moulin Rouge theme in one of the upstairs ballrooms. The dinner was wonderful – an ‘11’out of ‘10’.”

“We attended the party at Bally’s in Atlantic City. It was an excellent event, just as good as previous years’. [The 12-piece band] played and sang everything from the ’40s through ’90s rap music. The meal was lobster, shrimp and filet mignon. We did not expect it to be that good. Recent events at Bally’s had been very disappointing. One previous dinner featured a chicken cutlet and one stuffed shrimp.”

What’s Your Recommendation For The Annual Seven Stars Trip?

A lot of new members, in particular, would appreciate your thoughts on where to take the annual trip. Did you have an outstanding experience somewhere, or, conversely, is there some property you wouldn’t send your worst enemy? Send me an email ([email protected]) and I’ll share your thoughts – anonymously, of course – with everyone in a future newsletter. (Be sure to check out some tips for your annual trip by going to http://sites.google.com/site/sevenstarsinsider/yourannualsevenstarstrip.)

~Darryl

P.S. Back issues of the Seven Stars Insider newsletter are available online at http://sites.google.com/site/sevenstarsinsider/. You will need Adobe Acrobat to view them, but this is a free program available at www.adobe.com.

Darryl D. McEwen, Publisher

Seven Stars Insider