Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Harrah’s players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is lots of information in this edition, so read on for all the goods.

NOTE: While this newsletter was originally designed exclusively for Seven Stars members, there is useful information for anyone who has a Total Rewards® player’s card and/or plays/stays at a Harrah’s property.  Please feel free to pass this on to your friends.  Back issues of the Seven Stars Insider newsletter are available online at http://sites.google.com/site/sevenstarsinsider.

Rio For Sale – Maybe
It’s been in the news for months, but several media reports – chiefly Bloomberg News, whose story August 20 was then picked up the following week by the Las Vegas Review-Journal – claim the Rio All-Suite Hotel & Casino in Las Vegas is for sale.  Harrah’s continues to deny it.  I know it’s popular with a lot of Seven Stars players who read this, but I like to be a little closer to the “action” on The Strip.  Plus, it’s just a little too noisy for me with all those “flair bartenders” and “bevertainers” (most of whom should stick to delivering beverages and stay away from microphones).  I guess I’m just getting too old!

Question Of The Month
I have a companion card and tried to go with a friend to the special Seven Stars weekly Sunday brunch at Showboat in Atlantic City.  I was told that the primary cardholder had to be present, and he/she could invite only one guest.  I thought I had all the privileges of the primary cardholder.  Well, yes, sort of.  Think of it in terms of other offers your husband gets, e.g., three complimentary nights at Paris.  Only he could claim it – you could accompany him, of course.  Same with a free coffeepot or blender.  The offer is for the cardholder, not the companion.  In terms of the brunch, do I think it’s fair?  Once again, Harrah’s is being short-sighted and causing unnecessary irritation for its best players (and their companions).  As long as the brunch is limited to two people per card, what difference does it make if you and a friend take advantage of the brunch, or you and your husband attend?  In the overall scheme of things, this is a very low-cost benefit that Harrah’s [Showboat] is offering.  What they might be gaining in loyalty and customer satisfaction for some, they are losing as much – or more – by alienating others.

Planet Hollywood Page Added To Seven Stars Insider Site
Thanks to a Planet Hollywood “veteran” who has stayed there on a number of occasions, there is now a page on the site with details about this latest addition to Harrah’s Total Rewards casinos in Las Vegas.  Some of the more interesting “highlights” are a rumored Seven Stars Club that may open there, and the fact that the staff hasn’t really grasped the Total Rewards concept, and isn’t sure what to do when they see a Seven Stars or even a Diamond card.  Check it out by clicking here.