Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Harrah’s players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is lots of new and useful information in this edition (some of which I’m going to reference in future posts), so read on for all the goods.

Seven Stars Insider – December 2010

NOTE: While this newsletter was originally designed exclusively for Seven Stars members, there is useful information for anyone who has a Total Rewards® player’s card and/or plays/stays at a Caesars property.  Please feel free to pass this on to your friends.  Back issues of the Seven Stars Insider newsletter are available online at http://sites.google.com/site/sevenstarsinsider/.  You will need Adobe Acrobat to view them, but this is a free program available at www.adobe.com.

Hail, Caesars Entertainment Corp.!
In the works for a while now, Harrah’s Entertainment is now officially Caesars Entertainment Corp.  Market research showed that, not only did Caesars have better name recognition as a brand, but the Caesars name connotes a more upscale, classy product – particular important, Harrah’s found, in the international marketplace where they are behind Wynn and MGM in developing properties outside the United States and Canada.  However, if you’re looking for Caesars Entertainment’s Web site, don’t go to www.caesarsentertainment.com – it’s the site for a Bangkok brothel!

Failed IPO
Owners of Harrah’s Entertainment (now Caesars, see above) shelved plans for an initial public offering last month, because investors weren’t buying into it – literally and figuratively.  The company’s revenues have shrunk in the first nine months, and Harrah’s/Caesars lost money.  According to one news report, “Harrah’s was too expensive for a company whose fortunes are so tied to the troubled American consumer.  At times, investors may be gullible and their memories can be limited.  But they are sufficiently aware to see through stories that don’t add up.”  Ouch!