Over 4% Of English iPhone Users Have Sports Betting Apps

Mobile gaming is just beginning and sports bettors in the United Kingdom are leading the way. Over 4% of iPhone users have a sports betting app on their phone.

In December 2012, comScore estimated that there were 8.65m active iPhone users in the UK. If that figure has stayed constant, based on Onavo’s 4.3% figure, it would mean around 372k Brits are using sports betting apps on their iPhones.

Rosen says that companies in the US are watching the UK closely, since it’s one of the most established mobile gambling markets in the world, ahead of what they hope will be legislation to make real-money gambling legal on mobile phones across the US.

William Hill leads the way with app use in the UK with more than 1/3rd of those sports betting apps in use being theirs. 38% of sports betting apps in use belong to William Hill. People with the William Hill app use it about 4 times a month. That’s second behind Bet 365 whose app is used over 5 times a month.

I’m not sure this is 100% applicable but if you translated these numbers to the population of Nevada (2 million in NV vs. 63 mm in UK) there would be about 11,000 mobile sports bettors between the William Hill, Cantor Gaming and Station Casinos sports betting apps. They’d be making somewhere between 40,000 and 50,000 wagers per month coming from iPhones alone.

With mobile gaming and mobile sports betting still in its infancy I think those 3 companies in the US would be satisfied with those results. As the legality of online gaming expands so will that number and these companies will be the leaders.