Yes, I’m a bit late on this but I’ve also been out of town. Now that I’m back and catching up I wanted to touch on this. Last week on the VegasTripping boards Twitter friend @vespajet noticed that American Casino Entertainment Properties (ACEP), owners of the Stratosphere, have registered the trademark the name Vegas International Hotel and Casino. The logo they registered is above and ACEP has also registered the domain vegasinternationalhotel.com.
The discussion began with some surmising that the Stratosphere could be renamed soon. However, in a later comment, Vespajet made the point that “ACEP is a subsidiary of Whitehall Street Real Estate Funds, which is a subsidiary of Goldman Sachs. Whitehall Street owns a 40% stake in the LVH and Goldman Sachs last Fall filed for foreclosure on the LVH due to missed payments on a loan.”
I think that is the smoking gun I mentioned in a VegasChatter piece on Wednesday that the LVH still has yet to replace any signage. All signs either have Hilton covered up or removed, but no new LVH signage has been added. I made the comment that LVH is clearly a holding name, like when the Atlantic City Hilton became ACH and then The Atlantic Club.
When you factor in that the original name of the former Las Vegas Hilton was The International, the name makes some sense. It gives the property an identity beyond some initials. However a new name won’t simply make the place great. Hopefully along with the name will come the much needed maintenance and upgrades the property so desperately needs.
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Yeah, and that logo clearly suggests the Hilton/LVH sign, though I guess one could make an argument that its representing the Strat instead. But I don’t think so.
Hopefully LVH becomes the International, and CET takes Dr. Dave’s idea and renames the IP to the Flamingo Capri. Hooray for old names coming back!
Eric, that logo shows me almost a little congruity between properties and something that they can use to link the brand of both properties.
let’s rename the Mirage–call it the Castaways!!
It starts with Wynn being renamed the “Desert Inn”.