In the past year I’ve written a lot about Cantor Gaming‘s takeover of many sportsbooks in Las Vegas at Vegas Chatter. Sometimes it’s good and sometimes it’s not. Last night I was having a discussion about Cantor Gaming taking over some of my favorite casino’s sportsbooks and I was getting a little salty (but not aggro). Yesterday, I wrote about VIP seating at the Venetian sportsbook not being available to Venetian high rollers, but to Cantor Gaming high rollers.
We asked the desk if our Club Grazie Gold card did anything for us and he said no with a smirk. Then he started chuckling when he said that it was reserved for people betting at least $25,000 per day.
I understand that Cantor Gaming operates as its own entity under the casinos, but not providing any perks for casino customers isn’t a going to help bring the casual sports bettor to the book to gamble. While places like Station Casinos and Caesars give players club points for sports betting I don’t believe Cantor can or does this for the properties where they are in control. If I’m correct, they don’t even have their own players club to earn “Cantor Points.”
Sports bettors don’t really look for comps beyond a free drink, but the casual gambler does. I’m sure the old men that sit at the race book all day would like to earn a free sandwich every once in a while. I know I would for my sports bets.
When all sportsbooks look and feel the same with Cantor’s retrofitting of sportsbooks, what is going to give people a reason to visit one book over the other? When sports betting goes mobile, why would anyone choose Cantor above Leroy’s or Station?
I won’t be doing much betting with Cantor gaming because they don’t have an iPhone app yet. I’m used to using my Leroy’s app and since I don’t get players club points there either, I’ll work with what I know until Station comes out with their iPhone app and I can get Boarding Pass points. Unless there is line value with Cantor I can’t get anywhere else (which there isn’t, generally) then I’m not sure I see a reason to frequent their sportsbooks.
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For the same reason why casinos offer their Player Club members free play, Cantor &/or the casinos affiliated with Cantor should offer some kind of rewards to their casual sports bettors too. Obviously, the reason why casinos offer free play to their Player Club members is to get them to the casino. Do u really think even casual gamblers are going to play just the free play ? Of course not. That`s the same reason why Cantor & the affiliated casinos are dropping the ball here. Based of the psychology of most gamblers, if they even offered some kind of free food or beverage, they would end up winning in the long run. Penny-wise, pound-foolish in my opinion.
From what I gather Cantor’s focus is on the high roller. Using the 80/20 rule, that’s an acceptable practice even if it doesn’t include me and most people I know. I really find it interesting that the casinos have decided to just let this be.