While I’ve spoken about how much I enjoy the marketing of the Cosmopolitan Las Vegas, they’ve glaringly avoided talking about gambling which has stuck me as strange.
This article shows that gaming makes up almost 75% of Sands worldwide business and while that number may be a little less in the US, it’s certainly not a number to throw away.
As I mentioned I like a lot of what the Cosmo is doing with their marketing, but their avoidance of gambling has had me puzzled. Even though their target audience is younger than the average gambler (Vegas Gang #55) it’s surprising they would eschew this market 100% in the public.
I’ve seen nothing to the contrary but I’m sure this will change with time.
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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.
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