How will the Cosmopolitan get Customers?

It has to be difficult being an independent casino is Las Vegas as there aren’t partner casinos to share customers with. Because of that it’s no surprise to see the Cosmopolitan team up with a partner, Marriot, with a large database of customers

The partnership gives the nearly 3,000-room Cosmopolitan access to Marriott’s vast customer database, and gives its 33 million members their first Las Vegas Strip option to stay and win rewards points.

“A lot of those customers are going to Las Vegas every year and not staying in a Marriott product,” J.W. Marriott, Marriott International’s CEO, told The Associated Press. “Now they can go and stay in a Marriott product.”

As important, if not more, the Cosmopolitan will still have a separate gaming club. The two will likely act similarly to how Planet Hollywood and Starwood worked together before Harrah’s took over.