Last week Aria posted a new commercial on youtube and facebook. Unlike the Cosmopolitan commercial, I haven’t seen it on TV yet and don’t expect to.
The commercial fits the same profile as most MGM advertising over the past couple years. It years to be sexy and multi-cultural while reminding you, briefly, that they have gambling. While the ad looks good, it doesn’t resonate with me, but I’m pretty sure I’m not the target for the ad.
I have to imagine that their agency has found this type of advertising to work for MGM. Maybe they should try sexy sales for the Veer Towers who don’t seem to be able to sell or rent their apartments at any price.
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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.
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