The time has come for advertisers to find another way into your head. It was only a matter of time before idle slot and video poker machines at your favorite casino had ads running.
Enter Reel-TV, a Henderson company that has patented technology enabling television ads and other marketing messages to appear on slot machine video screens while not in use. Last month, frosty bottles of Bud Light began materializing on video poker screens inside the main entrance of the Palms, like hallucinations induced by the desert heat.
Over the past few years advertisements have popped up in almost every free space marketers can find. No area is sacred anymore. This shouldn’t surprise anyone. Like TV’s in supermarket lines, I expect to see this spread rapidly, so get ready for ads and casino promos everywhere you look in a casino.
Photo: Brandweek
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