I was catching up with my news this weekend and came across a quick and funny blog from Stiffs and Georges about Cosmopolitan promo videos on youtube not having any gambling. There are no surprises, but rather than re-wording the blog I’ll just share it here.
I’m Shocked, Shocked!
… to discover that there is gambling in this establishment. Of 38 video clips onCosmopolitan of Las Vegas‘ You Tube channel, not one is devoted to the casino floor. Geez, you think this “hide the gaming” marketing approach might have something to do with the Cosmo’s distinctly anemic (as in a dismal 22% of the gross) casino revenues?
P.S.: I’d suggest dropping the twee terminology “quirky mashup” from future PR materials. It makes the Cosmo sound like it’s trapped in a Wes Anderson film festival.
This should come as no surprise to anyone as the Cosmo hasn’t been branding itself as a destination with gambling since before it opened, but this is still fun to think about a casino that does not marketing gambling. Enjoy one of their lovely videos below.
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