…the Yard House restaurant aims to slake the thirsts of beer fans, while the Asian-themed F.A.M.E.— for food, art, music and entertainment — market will offer sushi, dim sum, noodle bowls and robata grill foods to patrons in lounge seating and street art from urban Hong Kong, Tokyo, Singapore and Seoul.
Other tenants include Sprinkles, a Los Angeles-based cupcake and ice cream shop; Flower and Barley, a brick oven pizzeria; Koto, an oddities and gifts store with outlets in Miami and Aspen, Colo.; and Off the Strip, a bistro and bar.
Caesars customers tend to be your average consumer. People from the coasts might say that Caesars markets to middle America. These are the blandest of the bland consumers. Your average mall shopper.
This person is the polar opposite of who The Cosmopolitan is trying to reach. Caesars customers are not young, cool or looking for anything new and interesting. I like Yard House, but this is a perfect example of what Caesars customers want. They play classic rock and serve beer. What says middle America more than that?
It’s cool, we’re not all the same and that’s cool.
Caesars has filled 12 of 18 spots in The Linq shopping and eating area with a year or so to go before opening. This seems very similar to the rate MGM acquired tenants for Crystals at City Center. That’s not bad.
I’m not going to predict success or failure until The Linq is open (if it opens), but the initial tenants show me that Caesars knows who their customer is.
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