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Thanks To Britney Spears, Caesars May Finally Go Broke

New Britney Spears

That’s Not The Britney Spears I Saw At Planet Hollywood

Sure, she’s never been ugly but my fandom for Britney Spears has never really been about her looks. Her name is attached to awesome jams and that’s what does it for me.

For better or worse (see my thoughts on Vegas Chatter) Britney Spears is now a fixture in Vegas with her “Piece of Me” show (original set list) at Planet Hollywood. Her new look may be what it finally takes to send Caesars Entertainment into bankruptcy. Let me explain.

It’s no secret that Caesars Entertainment is strapped for cash and on the brink of bankruptcy. There’s news about this just about every day. With Britney’s new look/face/abs(?) Caesars will have to change all of their marketing materials for the show. That’s everything from photo shoots that will change all print ads, billboards and press photos.

These things don’t come cheaply when you’re dealing with star like Britney Spears. I’m only half serious here. I know this won’t break the chapter 11 camel’s back but it certainly won’t help.

On a related note, my dude @Dribbleglass put a name to #NewBritney’s new face for me.

Photo – BuzzFeed http://www.buzzfeed.com/elliewoodward/pretty-sure-thats-not-britney-bitch?bftw=main

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Las Vegas Writer, Marketer, Consultant. I love Vegas and everything about it. When in Vegas do 3 things: eat, drink & gamble.

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