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Seven Stars Insider – July 2013 Edition

Maria Menounos Total Rewards

Maria Menounos

Here’s the latest edition of Seven Stars Insider. It’s another big one with lots of information, especially for the Atlantic City players. This is an easy read and an excellent resource for Caesars Total Rewards players. It’s long, but full of information. Head over to Seven Stars Insider to sign up for the newsletter.

HORSESHOE SOUTHERN INDIANA
Mail Fraud
Last month several players received coupons for other customers (along with their names and Total Rewards number). In some cases, all the coupons were for table games, while the cardholders who received them play only video poker. One player who was affected asked if corrected mailings would be sent, but was told to come to Total Rewards for the information.

LAS VEGAS
A Real Las Vegas Linq, er, Link
MGM Resorts International and Hyatt Hotels Corp. now allow customers to earn points and redeem credits at properties owned by both companies. The agreement links M life tier credits and Hyatt Gold Passport. The relationship connects Hyatt’s more than 450 hotels and resorts worldwide, and MGM Resorts 12 properties in Las Vegas. Starting next month, M life and Gold Passport members will be eligible to opt-in to a reciprocal tier status program. This is one collaboration that finally makes sense. Hopefully, Total
Rewards will catch up and offer a similar partnership with one of the airline or hotel loyalty programs.

Dealers Unionize
Casino dealers at Paris and Bally’s have voted to join the Transport Workers Union. Dealers at Paris voted 105 to 26, while Bally’s dealers voted 183 to 13. The Transport Workers Union, which arrived in Las Vegas in 2000, also represents dealers at Wynn Las Vegas and Caesars Palace.

ATLANTIC CITY
Home. . .Cooking
Those of you who miss Chef Joe Muldoon’s cooking at The Reserve in Bally’s can now satisfy your cravings at Roberta’s By Joe Muldoon in Northfield, N.J. Roberta’s (named after Joe’s mother) is open for lunch Monday through Saturday from 11 a.m. to 3 p.m., and for dinner Friday and Saturday from 5 to 10 p.m. The address is 1205 Tilton Rd.,Tilton Plaza (by Esthetica). Call (609) 677-0470.

Turning A Worst Buy Into A Best Buy
Kudos to Caesars marketing department for admitting their “miscalculation” and offering Best Buy gift cards to players expecting a similar card last month at Bally’s and Harrah’s. Many players were disappointed when the cards ran out and they were given free play instead. For the players who were inconvenienced – especially those who waited in long lines that Sunday afternoon – getting $30 in free slot play was not exactly the same as a $30 Best Buy gift card.

‘Losers Wanted’
Am I the only person who thinks Revel – excuse me, Revel Casino Hotel – is missing the mark with its new promotional campaign? Yes, the name change makes sense, but that’s purely cosmetic, in my opinion. And, yes, allowing players to smoke is great if you’re a smoker – I’m not, so that’s not going to get me into the casino. Less expensive restaurants? Maybe, but I don’t choose a casino based on its restaurants. It’s the “You Can’t Lose” campaign that’s misleading – and inaccurate. Does Revel really want to promote itself as the casino where you go to lose? (“Hey, don’t worry, we’ll reimburse you – sort of, but just this one time.”) Yes, you can lose – and probably will! Your loss during the month of July must be at least $100, and those “refunds” are in the form offree slot play over a 20-week period. In other words, if you lose $1,000 between July 1 and 31, you’ll get $50 in free slot play every week for 20 weeks starting August 5. If you don’t set foot in Revel on one of those weeks, that period’s $50 in slot play is forfeited.
And do you really think your play with that $50 is actually going to return $50 in cash? A related promotion promises to match free slot play offers from all other Atlantic City casinos, but, again, there are some important caveats you need to be aware of:

  • You must have the complete mail piece that includes your name and address.
  • The mail piece will not be returned, unless there are multiple offers on it. In that case the offer you claim will be marked “void”. (Note to those who turn over certain offers from Bally’s and Harrah’s: Write down your three-digit code, alon with the date and amount of the offer.)
  • You can claim only one offer per gaming day.
  • There is a $500 maximum match per offer.
  • Whatever is downloaded must be played that same day.

Since many free slot play offers, specifically those from the four Total Rewards casinos, come in mailings that also contain coupons good for free meals and slot play, once the mailer is verified, those coupons will be returned to you. Also, if the mailer has several offers, such as $50 on July 4, $50 July 16 and $50 on July 25, you can choose just one of them, and that free play will be matched only on the same day it’s valid at the initiating casino. In other words, while another casino mailer may have a total of $150 in free play offers on three different days, you’ll only be able to get $50 from Revel – and have to return to Revel on each of the two subsequent days it’s valid at that competing casino – assuming you have no other greater offers that same day from another casino.

(Remember, it’s just one offer per day.) Also, using free slot play at Revel does not count toward earning Resort Dollars or Resort Play (free play), nor will it count toward your win-loss calculation. In addition, any “bounce back slot play” (approximately $1 per one Resort Dollar earned) will not be offered during July.

BALLY’S
Pickles Goes Self-Serve
Check out Pickles and its new Express Service. It’s basically the same food, but without the servers. Order at the counter, pay and then wait for your food. Both inside and outdoor seating is still available.

Tangled Web
Somebody needs to check Bally’s page on the AtlanticCityNJ.com Web site. Despite the fact that it says, “All information, photographs and links have been checked or received by Bally’s Atlantic City, Atlantic City, NJ” there are several errors and a lot of out-ofdate information. There are references to Don Marrandino, “matzoth” ball soup at Pickles, the Bellezza Salon (which is closed) and Sammy’s Beach Bar (now Bally’s Bikini Beach Bar). Caesars page on the Web site is also out-of-date.

CAESARS
Special Seven Stars Lounge Hours
The Seven Stars Lounge will be open July 3 and 4 from 5 to 10:30 p.m.

Tip On Tipping
I don’t know about the other Atlantic City hotels – or ones elsewhere, but Caesars is now adding an
automatic gratuity to its Room Service orders. Unless you’re feeling extra generous, or you get some really terrific service, there’s no need to add more, even though you’re given the opportunity to. To Caesars credit, the bill does state, “Gratuity Included”, but when you’re so used to adding a little extra, it’s easy to overlook this.

Morton’s Still 1:1
At least through the end of July, you can still use your comp dollars on a 1:1 basis at Morton’s.

‘Do You Like Movies About Gladiators?’
See the real thing as “gladiators” fight in the lobby of Caesars starting July 4 through September 2 across from Mia.

HARRAH’S RESORT
Lounge To Open Thursdays
Starting July 4, the Seven Stars Lounge will open Thursdays from 4 to 10 p.m.

Pretzel Bites Bite Back
As I’ve written in the past, I rarely eat anything in the Seven Stars Lounge other than some cocktail nibbles – cheese and crackers, nuts, a shrimp cocktail – before going to dinner. However, I ordered the new pretzel bites to try something different, and they tasted like rubber. This is a commercial product, available in most grocery store freezers, and the cooking instructions clearly recommend heating them in an oven, not a microwave. That said, the accompanying cheese sauce was delicious.

Cash Of The Titan
It’s hard to miss and you can play it only at Harrah’s. Standing nearly 12 feet tall, Titan 360 is a cylindrical tower surrounded by eight standard slot machines, all programmed to deliver a spectacular bonus when a key and a lock symbol appear in the first and fifth reels on any of the four popular slot machine titles to which it’s connected – China Shores, Heavenly World, Legion Warrior and Fortunes of the Orient. The twist is that players can enjoy their favorite games, but for a modest extra bet – 20 cents added to a minimum 30-cent bet (50 cents total), they get the opportunity to win thousands of extra
dollars in an ever-increasing series of bonuses called Rise To Wealth. Titan 360 is located across from Bill’s Bar & Burger, near the Brigantine entrance.

SHOWBOAT
‘With Furniture, That Will Be $200 Extra’
I guess I wasn’t so far off in my April Fool’s edition. Check out the detailed description on the Total Rewards Web site of a “Premium” room at Showboat:
Really? There’s no furniture in these rooms? And the first thing they tell you about the room is that it has sheets and a mattress? How much extra for the bed to put these on?

HARRAH’S CHEROKEE CASINO RESORT
Credit Card Fraud Alert
You may have seen this on television where it was happening in Florida. Apparently, the
scam is moving north.

HARRAH’S PHILADELPHIA
Seven Stars Happy Hour At The Cove
While complimentary cocktails are still being offered to Seven Stars cardholders and a guest from 10 p.m. to midnight on Fridays, starting July 20 the event will move to Saturdays starting at 7 p.m.

Missing In Action – Sort Of
Searching for Harrah’s Philadelphia using the Casino Locator on the Total Rewards Web site is a bit confusing. While every other casino is listed in alphabetical order, no one thought to change the
order when Harrah’s Chester became Harrah’s Philadelphia, so you’ll find it between Harrah’s Cherokee and Harrah’s Council Bluffs.

GENERAL

Card Sharks
Just because you think someone will ask for identification before you cash in comp dollars through Caesars Quick Rewards system, don’t be so sure. In Atlantic City a reader left his player’s card in a machine and someone took it to a casino gift shop, wiping out more than $500 in comps on various purchases. Security is investigating. Something similar happened to a player in Las Vegas – even though his photo was
printed on the back of his Seven Stars Companion card. The lesson here is to treat your player’s card like any credit card you may have in your wallet.

Off The Deen’s List
In the wake of last month’s controversy about Paul Deen, a news release from Caesars Entertainment said it intends to rebrand its current Paula Deen-themed restaurants in the coming months. Food outlets bearing her name have already been eliminated from the four affected casinos’ Web sites, but Googling “Horseshoe Southern Indiana + Paula Deen” or “Harrah’s Cherokee + Paula Deen” displays old Web sites that are still
accessible online. On their current Web sites, there no longer is any mention of the Paula Deen Buffet at
Harrah’s Tunica or Horseshoe Southern Indiana. Paul Deen’s Kitchen at Harrah’s Joliet has a temporary name – The Restaurant At Harrah’s. Leeann Bridges, a spokeswoman for Harrah’s Cherokee, said the 400-seat restaurant remains open but is offering a new menu immediately. “We are working to rebrand with a new name in the upcoming weeks and anticipate it having a coffee shop style of offerings for our guests,” Bridges said.

Total Rewards Visa Buffet Coupon
I never applied for the card, but I’ve heard from several players who got their new Total Rewards Signature Visa card and inadvertently threw away the enclosed coupon that entitled them to two Buffet of Buffets in Las Vegas. If this happened to you, keep reading. According to Kristine Johnson, a Total Service Representative for Caesars Entertainment, Western Region: “[A]s long as you are the primary cardholder, and have your photo identification, Total Rewards can help you redeem this offer when you are on property.”

Caesars Circle Confidential
If you’ve wondered what it’s like to be part of the Caesars Circle, here’s insight from someone who’s been part of the group for about a year: “It’s not what I imagined it would be,” he wrote. “[It’s] basically all about surveys.” These surveys, he adds, just get a small view of what participants think. “Most questions are multiple choice and I can’t tell you how often that none of the choices fits my answer.” Recently, he said, they gave some write-in space in the last survey. “But, all in all, it’s useless as a venue to learn or voice things on a regular basis.”

Featured Fee Of The Month
First it was Resort Fees, then Early Check-In Fees, now we have “Experience Fees”. Those of you who received letters inviting you on “junkets” – such as upcoming trips to Tunica and Laughlin which include airfare, taxes, ground transportation at the destination and accommodations – have probably noticed you must pay a per person Experience Fee upon booking. (This was probably coined by the same person who renamed the annual Seven Stars trip a “Retreat”.) I don’t think any of us has a problem with some sort of fee for a trip like this, just call it what it is – a booking or handling fee. . .not something that’s
going to make us jab a spouse, partner or friend with our elbow and chuckle, “Look what they’ve come up with now?”

Survey Says. . .
Last month I asked you to recommend the best place for players to take their annual Seven Stars retreat and why. Here’s a sampling of the responses:

“My choice would be Caesars Palace. Las Vegas just has more variety than any other place. I don’t think anywhere else can match the package with food, shows and things to do.”

“Instead of jumping at a recommendation, I would ask, ‘What are your interests?’ Lake Tahoe has skiing in the winter and a fantastic lake in the summer; Cherokee has great hiking, fishing and golf; Atlantic City has the shore; and Las Vegas has more nightlife, dining, and shows than anywhere. Without knowing interests, I’d say, ‘Try someplace new.’”

“Having taken our trips to almost all the major locations – Las Vegas, New Orleans, Joliet, Phoenix, Reno, Lake Tahoe, San Diego, Cherokee, Tunica and Biloxi (we get two trips per year, since we are both Seven Stars cardholders), I would say Tahoe has been my favorite. The view is great. The staff is dedicated
to making sure you have a great time. Jeff Bryan, the lead host, is a pleasure to work with, and either he or his assistant Rick checks with you multiple times a day. Second choice would be Cherokee. . .beautiful place, great people, but a once-in-a-while location.”

“We have found that the best trip we have taken was to Caesars in Atlantic City. When we went to Atlantic City, they treated us wonderfully and the attraction of the beach is great. We have used Las Vegas as our destination many times, but primarily as a means to entertain friends or family. We are both Seven Stars so it is easy to get two rooms at Caesars (our preference). We only go there to entertain; the crowds and hustle and bustle are too much. Been there and done that. Shows are OK, but too much effort to go see a show. The restaurants are good to very good and, of course, highly varied, but how much can one eat?”

Darryl D. McEwen, Publisher
Neither Seven Stars Insider nor http://www.sevenstarsinsider.com is affiliated in any way with Caesars Entertainment or Total
Rewards®

Photo: Hawt Celebrities

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Caesars Playing 3 Card Monty With Planet Hollywood and WSOP

Planet Hollywood Las Vegas

Planet Hollywood

Earlier this week Caesars Entertainment announced that they would be spinning off some of their assets into a new partnership called Caesars Growth Partners LLC.

The venture, Caesars Growth Partners LLC, intends to buy a stake in Planet Hollywood Resort & Casino in Las Vegas and interests in the Horseshoe Baltimore casino project currently under development, according to a statement today. Apollo Global Management LLC and TPG Capital plan to invest $500 million in the entity, combining the new investment with well-performing holdings in a structure less constrained by debt. Caesars said it expects to own a stake of at least 57 percent in the venture’s earnings.

Caesars Entertainment is selling part of Planet Hollywood, Horseshoe Baltimore and their interactive division, which includes the World Series of Poker, to itself and it’s finance partners.

That sounds a little shady but I really don’t understand how this is supposed to work. Stiffs and Georges dissects the venture and it seems like there’s a ball (debt) under a cup and Caesars is doing a magic trick that nobody will ever win.

This venture seems like it’s being done to make Caesars Entertainment a stronger company. On the surface this just seems like shuffling money around and that it won’t affect any of the businesses. Motley Fool breaks down how this will affect CZR (Not CET) the stock.

I think this game will continue for a while and there’s really nothing to see here. I’m curious to see how this all works out for Caesars and what, if anything, it means for the future of Planet Hollywood and the World Series of Poker.

Photo: CareFreeTrip

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Seven Stars Insider – November Edition

Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Caesars Total Rewards players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is a lot of information in this edition and I will pull out some nuggets to look at closer later this week or next. Read on for all the goods.

Seven Stars Insider – November 2011

NOTE: While this newsletter was originally designed exclusively for Seven Stars cardholders, there is useful information for anyone who has a Total Rewards® player’s card and/or plays/stays at a Caesars property.  Please feel free to pass this on to your friends.  Back issues of the Seven Stars Insider newsletter are available at www.sevenstarsinsider.com.

Horseshoe Indiana

Bridge Falling, So Are Revenues
Revenue dropped 11 percent and admissions dropped 20 percent in September due to the closure of the Sherman Minton Bridge.  The bridge, closed September 9 after cracks in the steel supports were discovered, carries Kentucky patrons across the Ohio River to the casino 10 miles away.

Harrah’s New Orleans

Signature Event Gets Raves
From a couple who both are Seven Stars cardholders:  “We’ve been to several of these in the past – in New Orleans, Atlantic City and Las Vegas – but the folks in the Big Easy continue to do it right and make it a fun-filled weekend for everyone concerned.  In a word, this one was spectacular.  It began with a gathering at the valet area where the hurricane cocktails flowed freely and Harrah’s representatives handed out white handkerchiefs/bibs to everyone in preparation for that evening’s dinner.  At 7, a jazz band led the parade of guests to the Crazy Lobster restaurant on the shores of the Mississippi for a twilight dinner consisting mainly of freshly cooked lobsters.  As a local band played, guests were invited to have a caricature done, have their palms read or pose with a small alligator while a photographer recorded the big moment for them.  The next day, former NFL quarterback Archie Manning, father of Super Bowl champions Peyton and Eli, made an appearance in the Masquerade area on the casino floor, chatting with guests, signing autographs and taking pictures with them.  The former Saints QB was very accommodating and gracious and made sure he greeted every guest personally even though he ran over the time he was supposed to be there.  Like at the Crazy Lobster the night before, photos were printed immediately and given to guests in a binder.  That night, chef John Besh, whose Steakhouse is the main restaurant in the casino, put on a cooking demonstration in the theater while members of the audience ate the dishes he was preparing.  The crab-filled shells appetizer, short ribs and dessert were delicious.  Those events were a lot of fun and efficiently run, but the icing on the cake came the next night.  Just as the sun was setting, guests were loaded onto a parade of Mardi Gras floats, given light-up beads to wear around their necks and handed Mardi Gras masks to wear.  On the floats were bags of beads to throw to revelers on the street as the floats made their way down Canal Street en route to Bourbon Street.   The people on the street had no idea what all the fuss was about, and why this celebration was taking place in the middle of October, but they certainly got into it.  Once at our destination, Harrah’s reps led us to two restaurants that had been closed down especially for our private parties.  There was a buffet-style dinner provided that featured local food choices such as catfish and jambalaya, but the coup de grace was more bead-throwing from the balconies atop the restaurants to the sometimes rowdy and raucous crowds below.  After all the revelry had come to an end, shuttle buses brought us back to the casino or the hotel for a much-deserved rest.  Sunday at 9 a.m., coffee and beignets were served in the theater.  In summary, I can’t say enough about how smoothly this whole weekend was handled and how much fun we and our guests had taking part in all the activities.  It was the second time we’ve attended a Seven Stars Signature Event in New Orleans, but it won’t be the last.  The main thing New Orleans has going for it is that the events it schedules are unique and reflect the character of the city.  Other venues like Las Vegas and Atlantic City put on parties and shows, but we can go to a party or see a show any time, at any Caesars property.  But how many times do we get an opportunity to ride on a Mardi Gras float?  Or meet an NFL quarterback?  Or have our palm read?  Or pose with an alligator?  Different and unique.  So, kudos to the staff at Harrah’s New Orleans.  You got it right.”

And from another guest:  “The beignets and coffee session was done just as well as the other sessions. There was a four-piece band plus singer.  At one point, the singer led a dozen people around the room in a conga line.  Servers were dressed in outfits similar to Cafe Du Monde uniforms, including white aprons and caps. There were plenty of servers and also a cocktail server who brought out bloody marys or anything else we wanted, very quickly.  The beignets were excellent and fruit salad was also available.”

Suffolk Downs (Massachusetts)

Gambling Law In Conference Committee
The Massachusetts Senate, 24-14, approved casino gambling October 13.  The plan would authorize three “resort” casinos and one slots-only gambling parlor.  The House passed a similar version of the bill in September.  Now the measure is before a joint House-Senate conference committee where lawmakers will reconcile the differences that now exist in the two versions.  Once a final proposal has been ironed out, the legislation will head to Governor Deval Patrick’s desk for his signature.  Patrick has indicated initial support for the plan.

Las Vegas

Great Gift Wrap Up Mix-Ups
This year’s Great Gift Wrap Up will be held from 10 a.m. to 6 p.m. November 10-14 at the Flamingo and December 1-5 at Caesars Palace.  If you feel there’s been some sort of mistake in your points, ask to have someone review your account.  Apparently, for at least the last two years, there have been dedicated representatives who will work with you.  Be sure to bring any documentation, if you have it.

Bill’s  Gamblin’ Hall & Saloon

Get A Free Diamond – Card, That Is
Though owned by Caesars Entertainment, Bill’s Gamblin’ Hall & Saloon, next to the Flamingo and across from Caesars Palace, has its own player’s club.  Normally it would take 11,000 tier credits – earned in a calendar year just like Total Rewards – to get a Bill’s Diamond card; however, Bill’s will automatically upgrade any Seven Stars (or Diamond) cardholder.  The card will be good through March 31, 2012.  Comp dollars, though, can be used interchangeably among all the Caesars Total Rewards properties in Las Vegas.  The catch is that you must exchange your Bill’s comp dollars for a voucher which is good for 24 hours.  Don’t take more than you can use because any unused credits will not be returned to your account.  Conversely, you can use your Total Rewards comp dollars at Bill’s much like Quick Rewards.  No voucher required.

Signing Bonuses
Currently, when you sign up for a player’s card there is a promotion that also gives you five free comp dollars and, after you earn two more, you get a free T-shirt.  You also get a book of coupons good at the 10 Caesars-owned properties in Las Vegas, as well as for some other tours and attractions.  Most of the coupons require some sort of purchase – buy one/get one or “X” percent off your purchase – but one coupon gives you four free balcony tickets to Nathan Burton’s show at the Flamingo.  My favorite is the “free coffee table book” at Michael Godard Art Gallery & Store.  The only requirement is that you must make a $995 or greater purchase of “fine art” at the store.

Free Show Tickets
Another benefit to having the Bill’s Diamond card is that you can get two additional free show tickets every month.  (Check with the player’s card desk to see which shows are available.  Last month they were offering comedians George Wallace and Vinnie Favorito, magician Nathan Burton, Legends in Concert, Human Nature and Frank Marino’s Divas.)  In other words, with a Seven Stars/Diamond card and a Bill’s Diamond card you can double the number of tickets you’re eligible for each month.

Great Gift Wrap Up
Play at Bill’s qualifies for Great Gift Wrap Up points.

Caesars Palace

And The Walls Came Tumbling Down
In an inspired architectural touch, the former Augustus Café has been transformed into Central – full name Central by Michel Richard (shortened to Central Michel Richard at the entrance, and on the menu and cocktail napkins).  [And it’s pronounced “sen-tral”, not “sen-tral”.]  Central’s bar spills into the lobby, and the open floor plan allows lots of natural light to stream in from windows hardly noticeable in the room’s previous incarnation.  See photo below:

[Note the whimsical “stacked plates” artwork as you walk in, as well as the hanging “plates” suspended throughout the room.]  A James Beard Award winner, Richard was one of my favorite chefs during the years I lived in Washington, D.C., when I often dined at Citronelle at the Latham Hotel.  At Central, Richard has created a menu that’s accessible, but filled with French bistro flourishes.  A perfectly cooked pan seared salmon filet came with succotash – but not your grandmother’s corn-and-lima bean concoction.  Freshly sautéed corn kernels and baby limas rub elbows with tiny diced red pepper, onions and fresh herbs.  If fish isn’t your thing, try the crusty filet, moist and medium rare, served with haricots verts.  For dessert try Michel’s Napoleon (big enough to share) or the crème brulee.  At dinner, if you’re lucky enough, ask for one of the best servers I’ve encountered, Laurent.  His French accent will only add to the ambience.  And, unlike the Washington, D.C., branch, Central in Las Vegas is open 24 hours.  However, service at breakfast can be maddening slow – the kitchen seems to be overwhelmed by the crowds, but it’s worth the wait.  My spinach, wild mushroom and Swiss cheese omelet was wonderful, but the menu needs to spell out what’s included with the breakfast entrees.  A gentleman sitting next to me at the bar sent back a practically uneaten order of breakfast potatoes, perhaps not realizing that hash browns (and an English muffin) came with all omelets.  Bargain hunters should try the $17 breakfast that includes three eggs, pancakes, sausage, bacon, ham and potatoes.  Similar to what was served at the Augustus Café, it’s easily enough to share.  Add two $3 cups of coffee, and maybe a glass of OJ, and two people can eat for around $25 – a real deal at high-end casino restaurants these days.

Size Does Matter
Now I know why it’s called Serendipity 3. . .the entrées are large enough for three to share.  I had brunch there last month and was shocked to see how large the portions were.  I saw one $20 sandwich that looked to be almost two feet long.  I barely made it through half of my quiche and salad.  The place is popular, though.  Thanks to my Seven Stars card I was seated in less than five minutes, but others – depending on the size of their parties – were being told of waits as “short” as 45 minutes to as long as 80 minutes.

Information Worth Recycling
Caesars Palace recycles 640,000 gallons of waste vegetable cooking oil a year.

Out With The Old, In With The Old [Homestead]
Opening next month on the site of Neros will be a second branch of the venerable New York steakhouse, Old Homestead.  The other is in Atlantic City, not at a Caesars property, but at the Borgata.

Flamingo

The Show Must Go On
To her credit, Marie Osmond finished her brother’s and her show October 26, then went straight to the emergency room at a local hospital.  “So the allergies went into a bronchitis,” she tweeted early the next morning, adding that it affected her high notes.  Always the trouper, she was back on stage that night.

The Cheapest Free Ticket In Town
Does anyone actually pay to see Nathan Burton at the Flamingo?  A ticket to Divas includes up to four free balcony tickets, and there is a coupon in the Total Vegas booklet given to all new Total Rewards members which also gives four free balcony tickets.

Harrah’s

Who’s, I Mean Whose, Line Is It Anyway?
I never have to worry about finding a misspelling or punctuation error for this newsletter’s monthly feature when it comes to the crack proofreaders who work for Caesars.  A New Year’s Eve invitation from Harrah’s in Las Vegas features this boo-boo:

Jumping The Line
Perhaps taking a cue from the airlines with their à la carte pricing, Harrah’s is now offering “express seating” at its Flavors Buffet.  Those without a Platinum, Diamond or Seven Stars card can pay $5 per person per entry to bypass the line.  Earlier this year Harrah’s experimented with – and subsequently abandoned – an optional additional charge for “premium” liquors and wines served on the casino floor.  [Bill’s Gamblin’ Hall & Saloon (see above) is now pitching the same drink offer.]

Imperial Palace

Divas Las Vegas
For a different sort of “peepshow” (see below), check out Frank Marino’s Divas in the Imperial Theater.  Marino was out – no pun intended – the night I saw the show.  Despite what you might think of the genre, the cast of the show works harder than practically any other show on the Strip – especially the six “boys” who serve as back-up dancers to many of the divas’ solo numbers.  Kudos, too, to the costume and wig designers (and “manufacturers”).  Some of the divas are more iconic than others, but it depends on your generation.  I found it easier to relate to a Dolly Parton, a Liza Minnelli, a Cher or a Bette Midler, but, then, I’ve never seen Rihanna in concert.  The music – all soundtracks of the original singers – is overamplified and I could do without all the prerecorded applause, but the show is very entertaining and something you probably won’t see in Topeka – though Atlantic City has its own impersonator show over at Resorts.  And there’s definitely more skin showing than Peepshow – all of the male variety, with much of it masquerading as “female”.  The biggest question is how the Cher impersonator slips into that skin-tight costume and where does he. . .oh, never mind!

The Most Expensive ‘Free’ Ticket In Town
A ticket to Divas also includes up to four “free” tickets to Name That Tune which plays during some afternoons (and one evening) in the same theater.  However, read the fine print, and there is an additional $15.71 “box office fee”.  It’s not clear if that’s per ticket, or for the entire order.

Planet Hollywood

A Peak At Peepshow
Hey, it’s been running for more than two years, so who am I to judge, but I just don’t understand the success of Peepshow.  [It’s certainly a step-up from the old burlesque show in Toledo, Ohio, that my fraternity brothers and I sneaked into back in the 60s – not that we were underage, we just didn’t want anyone to know we were that desperate for cheesy entertainment.]  Peepshow currently features former Hugh Hefner girlfriend Holly Madison; she’s certainly attractive enough, but her acting, dancing and singing talents leave much to be desired.  In fairness, I don’t think those were the “talents” that got her the job.  Much of the singing – mostly by others – was unintelligible, the “choreography” pretty pedestrian and the music too loud; again, I don’t think that’s what audiences are going for – at least the guys.  But, hey, the tickets were free and I felt a certain obligation to check it out.  Has anybody else seen the show?  Comments?

Atlantic City

Caesars, Union Hope To Avoid Strike
Local 54 of UNITE-HERE union has reached a tentative contract agreement with the four casinos owned by Caesars Entertainment Corp.  Terms of the three-year agreement with will not be publicly released until after the union members vote on it November 1.  If approved, the agreement ensures there will be no strike at Bally’s, Caesars, Harrah’s Resort or Showboat.

Pier Shops Purchased At Auction
Lenders paid $25 million – plus $1 – to purchase the Pier Shops.  Look for more mid-price stores to replace – or at least co-exist – with the mall’s current high-end tenants such as Louis Vuitton.

Now You See Them, Now You Don’t
Following a carjacking in September that left a man dead and a woman injured, but only nine days after law officials introduced the plan, Atlantic City’s Mayor prohibited police from patrolling casino parking garages.  He said that the city government’s responsibility is to its residents “first and foremost.”  To maintain their confidence, public-safety agencies must stay visible and respond quickly, he added.  Shortly, thereafter, police went back on patrol in casino parking garages, against the wishes of some members of local law enforcement and against the orders of the mayor, but based on a decision by the
Atlantic County Prosecutor, and with the support of New Jersey’s Governor Chris Christie.

Match Game
Caesars Entertainment matched a $5,000 donation to the Community FoodBank of New Jersey.  The original contribution was from employees – called the HERO team – who conducted various fund-raising activities.  HERO stands for Helpful Employees Reaching Out.

Comps Declining or Increasing In Atlantic City?  It’s All In The Numbers
If you think your comps are declining, the New Jersey Division of Gaming Enforcement has the statistics to prove it – though the “real story” is that they’re not.  Confused?  Read on.  Figures show that the 11 Atlantic City casino hotels spent about $1.3 billion for comps in 2010, down from $1.4 billion in 2009 and $1.5 billion in 2008.  Now comes word that Atlantic City’s casinos are becoming more generous with their giveaways as gaming competition has grown in Pennsylvania and other surrounding states.  But back to that “’real story”: Comp spending as a percentage of gross gaming revenue has increased, meaning that the casinos are actually giving more.  Measured as a percentage of total casino revenue (gaming and nongaming sources), the rate of comps in Atlantic City rose from almost 26 percent in 2006 to 27 percent in the first six months of 2011.  Gaming analysts, though, argue that, while the upward trend in comps may be good for customers, it’s bad for the casinos and their bottom line.

Caesars

CSI: Atlantic City
Police and emergency medical personnel responded early last month to reports that a person had jumped from Caesars.  Police closed part of the street with yellow police tape by 10 p.m.  In the enclosed area there was what appeared to be a body covered with white sheets.  It was wrapped in blue tarp and removed from the scene on a gurney at about 10:30 p.m.  Atlantic City firefighters arrived five minutes later and cleaned the area with bleach and water.  In order to pass through the area, pedestrians walking along South Arkansas Avenue were instructed either to turn around or walk through the Caesars parking garage.

Homeless Shelter
With the weather getting colder in the East, the homeless once again are beginning to take refuge inside Atlantic City’s casinos.  A popular haven is the large area inside the exit/entrance around the corner from the Racebook/Keno area on the first floor.  Despite the fact that the doors on Arkansas Avenue are locked from the inside, it doesn’t take a cat burglar to figure out the way in – or you just wait patiently until a customer or employee exits.  Perhaps Security could patrol this area on a regular basis.  One afternoon last month I spotted a guy sprawled out on the floor against the back wall, but I couldn’t find anyone to do anything about it.

Morton’s Steakhouse Offers Early Holiday Gift
If you’ve been wanting to try Morton’s, but were put off by the 2:1 comp dollar policy, give it a try between now and December 24 when comps will be accepted on a 1:1 basis.

Harrah’s Resort

 Water and Blackjack Combo Gives ‘Card Sharks’ A New Meaning
Harrah’s Resort has added two blackjack tables inside its dome-covered pool and entertainment complex, becoming the second Atlantic City casino to expand gambling into traditionally nongaming areas.  Days after Tropicana Casino and Resort won state regulatory approval to put slot machines and electronic table games inside The Quarter shopping center, Harrah’s filed paperwork with the New Jersey Division of Gaming Enforcement to transform The Pool complex into a gambling attraction.  Don Marrandino, Caesars Eastern Division president, said, “There are at least five casinos in Vegas that have blackjack by the pool.  I think we should take learnings from there and use it here to make things more unique.”  He added, “Stay tuned.  We’ve got a few things up our sleeve.”

Harrah’s Chester (Pennsylvania)

A Not-So Welcome Reception
Patrons entering the building from the first floor garage or front door valet are too frequently greeted with the site of men and women sleeping, reading and eating, often with their – sometimes shoeless – feet propped up on tables.  There’s nothing wrong with having a place for folks to wait for a bus, or for non-gamblers to read a book while their spouses hit the slots, but these people are taking advantage of the situation.  Security needs to patrol the area more frequently, and some “No Loitering”, “No Sleeping” and “Keep Your Shoes On” signs need to be posted.

Getting To Chester Without Going Through Chester
Driving to Harrah’s from the south via I-95 just got a little easier.  You now can take Exit 4 (Commodore Barry Bridge/New Jersey to East 322 and 291).  Don’t go across the bridge – that will drop you off in New Jersey, but take the first exit (Chester Waterfront PA291) and turn right at the bottom of the ramp on Second Street (PA291).  (A sign will direct you to Eddystone.)  Harrah’s should petition for a sign to direct folks to the casino.  It’s a little confusing if you don’t know that the casino is just before Eddystone.

General

How The Grinch Stole Birthdays
Oh, for the days when you got a chocolate cake delivered to your house, or some free play, or maybe even some comp dollars.  As many of you know, the birthday gift du jour is now bonus Base Rewards Credits – I got offered up to 5,000.  Wow, 50 comp dollars – assuming I want to invest up to $25,000 in slot play on one day during the last three months of the year.  As I wrote before, this is like having your best friend tell you to go out and buy a birthday present at your own expense, but he/she will gift wrap it for you for free.  And, considering these are Base Reward Credits (that count toward your tier status), those who have birthdays earlier in the year really get the most value.  By October (or even July), if you’ve already achieved Seven Stars status, it really doesn’t do you much good – unless you’re going for one of the Signature Experiences.  Even then, by October, November or December, many players already have surpassed the 125,000 mark.  Caesars, please rethink this birthday “gift” next year.  Considering how generous competing casinos are with everything from cash and comp dollars to free play and “real” presents, this is pretty pathetic.  You want to recognize my birthday by asking me to invest more money on the off-chance I am going to win, just so I can get a few points and comp dollars?  I don’t think so.  [By comparison, Dover Downs in Delaware – where I play a fraction of what I play at Caesars casinos – gave me $200 in free play, good the entire month of November.  And the best gift?  Good all during November, Aria in Las Vegas – where I’ve never even played! – is giving me three nights in a corner suite, $700 in free play, and a $450 food and beverage credit.]

Seven Stars Discount Discontinued
The 15 percent Seven Stars discount on gift cards sold through the Total Rewards Catalog has been discontinued, effective last month.

Great Race Credits
Looks like Caesars was right on schedule.  Messages boards are buzzing and e-mails are being exchanged about the Rewards Credits everyone earned with the Great Race promotion.  Caesars said the bonus credits would be added by October 31, and they were!

Survey: Old vs. New Slots?
Once again, it’s a draw.  Slot players were almost evenly divided as to whether they stick with the same machines, or tire of the old and search out the new.

Survey: 125K+ Players
Looking over the choices for 2011-12 Signature Experiences, there doesn’t seem to be much logic in what they include for the amount of play required.  If you could design some new Experiences for 2012-13, what would you suggest?  Which of the current experiences would you eliminate?  How about an à la carte option that would allow you to assemble your own personal experience?  Send me an e-mail (sevenstarsinsider @ gmail.com ) and I’ll share your thoughts – anonymously, of course.

Darryl D. McEwen, Publisher
Seven Stars Insider

Photo: Pulse of Las Vegas Blog

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Fixing Up Vegas

Recently your host, Mr. Eastcoastgambler (Hi), has been bringing you youtube videos of past Vegas implosions.  Now that the economy has soured, Vegas isn’t destroying old properties to build new ones but instead is investing money to improve already existing resorts.  Yesterday, the trend continued with the announcement that Golden Gate would be adding 19 new rooms and expanding its casino floor.  So what other properties need a fixer upper?

Bills Gamblin Hall and Saloon – This place is so in need of some life, that Caesars won’t even let it be part of Total Rewards.  As the Barbary Coast, it was unique, boutique and known for great service.  Since being taken over by Caesars, it has fallen into disrepair. The service has majorly declined and upkeep has been minimal.  The doors even still have the BC initials from the Barbary Coast.  There is a lot to like about the interior of Bills, but it needs a lot of work to become relevant again (and a new name wouldn’t hurt either).

Binions – Binions is basically a Las Vegas landmark.  Historically, it is known as being the place where Benny Binion would take any bet offered and even would display a million dollars in cash for people to take photos with.  Caesars may have stolen (ED: They paid for the name, that’s not stealing) the Horseshoe brand, but that doesn’t mean that Binions should go away.  With the Plaza, El Cortez, and Golden Gate getting upgrades, Binions should be next in line to continue the trend.

Excalibur – This place needs so much work I don’t even know where to start.  The theme is a killer, as it is distinctly built to be a family oriented place.  Since Vegas has moved out of that trend, the theme hinders more than it helps.  A fresh coat of paint to bring down the ‘Camelot’ and re-theming the place into a good vs evil knight thing could be a start.  However, Excalibur would need a remodel along the lines of the Tropicana to have any chance at relevancy.

Pioneer Club – This is my dark horse candidate.  Pioneer Club has one of Vegas’s most iconic signs, Vegas Vic, and yet is no longer even a casino.  How sad is it that Vegas Vic now advertises for a gift shop and an ABC store?  I would love to see someone buy this place and return it to its former glory and give Vegas Vic the property he so rightly deserves.

Copyright © 2017 Marc Meltzer & EDGe Vegas