Here’s the latest edition of Seven Stars Insider. It’s a big one with lots of information, especially for the Atlantic City players. This is an easy read and an excellent resource for Caesars Total Rewards players. It’s long, but full of information. Head over to Seven Stars Insider to sign up for the newsletter.
My Mistake. . .
Apparently only one person (other than me) noticed, but I erred when I wrote that the Diamond Celebration Dinner required 40,000 tier credits. . .it’s only 15,000. Once you qualify, go to a designated kiosk to print your credit – or if your casino doesn’t have one, to the Total Rewards Desk. You have until March 31, 2014 to use it, but I wouldn’t print the coupon until you’re ready. Also, remember that you have to use it all at one time, and only at Caesars-owned restaurants. If there’s a question, always ask first if the coupon will be accepted.
Thanks, everyone, for your kind responses to the special April Fools’ edition. I was overwhelmed by the nearly 150 emails I received – including some from top Caesars Entertainment executives (and even a phone call from a reader in Kansas!). It was all meant in good fun and I’m glad you enjoyed it.
Harrah’s Phoenix Ak-Chin
According to a reader, Ak-Chin has stopped the practice of decking out rooms for Seven Stars with a gift basket, soft drinks, water, juices and extra personal toiletry items. “Too bad,” he writes. “That was one of the nicest things about Ak-Chin, and they don’t have that much going for them. They do have a nice pool area, but nice pool areas aren’t all that hard to find out here in Arizona.”
Tickets To Nowhere
Once again, Caesars marketing folks are sending out senseless offers. Why offer two free tickets to Jubilee! or Penn & Teller, and two complimentary nights at my choice of Bally’s Flamingo, Harrah’s, The Quad or Rio when, as part of my Seven Stars benefits, I can generally get these tickets (along with up to four nights in my choice of property) any time I am in Las Vegas? Do they really think I’m going to book a trip to Las Vegas to take advantage of this? Another East Coast reader got an offer for two free nights and a $50 gas card. Are they serious? What a waste of paper and postage.
‘If A Tree Falls In The Forest. . .’
Why offer special perks for Seven Stars cardholders if you’re not going to tell anyone? It was only after I finished my breakfast at Caesars Café Roma that someone told me I could have gotten a complimentary mimosa. In honor of the Seven Stars Renewal Weekend, all Seven Stars cardholders were eligible for the free drinks that Friday, Saturday and Sunday. Meanwhile, over at Bally’s Diamond Lounge, there was a special section reserved for Seven Stars cardholders. Friday night a chef was carving prime rib to order, Saturday there was chef preparing omelets to order, and that evening the menu featured roasted salmon with Israeli couscous. Who knows what else may have been available that weekend? How nice it would have been to receive an email a few days before the event with the message: “Looking forward to seeing you this weekend. In honor of our Seven Stars guests, the following special perks will be available to you. . . .” Or, perhaps at check-in, we could have received a small card with a list of special benefits available over that weekend.
Open and Shut Case
It’s no wonder Caesars restaurants so often are empty and under-utilized. No one knows when they’re going to be open. On the Friday of the Seven Stars Renewal Weekend my first choice for dinner was Arturo’s at Bally’s. According to its Web site, though, Arturo’s is open only on Saturdays and Sundays (but “Closed on May 7, 21 and 21” – huh?), so I made a reservation at Morton’s (my second choice). Figuring the Seven Stars Lounge at Caesars would be mobbed – it wasn’t, apparently – a friend and I walked over to the Diamond Lounge to see one of our favorite bartenders, John, and have a couple of pre-dinner cocktails. Turns out Arturo’s was open (and practically empty!), so I canceled Morton’s, and we had an outstanding meal there. Other friends went to Nero’s and Atlantic Grill that night, and said they were pretty empty as well. There’s got to be a better system of letting customers know what’s open and what’s not. When you checked-in, Caesars and Harrah’s used to give you a two-sided sheet which listed operating hours for the lounges, bars and restaurants, as well as any entertainment scheduled. It might be time to resurrect this idea.
Read The Fine Print – I
Once again Caesars is running two confusing promotions. Maybe instead of just having attorneys review the rules, some actual customers should get in on the act. In other words, be sure to read the fine print.
Wheel of Fortune Millionaire Maker Sweepstakes – Everybody gets one free entry daily and can earn up to 10 additional entries for every 25 Tier Credits earned from 6 a.m. to 8 p.m. However, be sure you claim those extra daily entries before 8 p.m. or they’re lost. (Yes, the rules are pretty clear on this, but, if you’re busy playing and haven’t studied the rules carefully, the time can get away from you – as it did for me the first time I played while the promotion was running. I lost my 10 additional entries because I tried to claim them after 8 p.m.) Between trying to remember to bring my 3-digit codes for free slot play, swiping to opt in on a daily Reward Credit multiplier (which I also forgot one night last month and lost a bunch of Reward Credits), keeping track of my daily Tier Credits to get Bonus Tier Credits (and make sure they’re being accurately credited!), and now this, it’s just too much work. With all its complicated promotions, Caesars has taken the fun out of playing.
$1 Million Giveaway – Similarly, with the drawings May 25 and 26, you receive entries for each 10 Tier Credits earned between May 12 and 26. However, the rules state, “Activate your entries each day [emphasis added] by swiping your Total Rewards card at a designated Promotional Kiosk. . .between 11 a.m. and 7:30 p.m.” Does this mean you have to activate your earned entries each day between May 12 and 26, or only on the drawing days? The first time I read it, I thought it meant each day I earned entries – similar to the Wheel of Fortune Sweepstakes. What I think the rule means is only on the two days of drawings, May 25 and 26.
Related to the above, here’s a perfect example of the antics players have to go through to participate in multiple promotions, all running on the same day this month, May 19:
- · To activate a progressive multiplier on my play that day, I have to swipe at the appropriate Promotional Kiosk between 9 a.m. and 11 p.m., but this will multiply my play from 6 a.m. that day through 5:59 a.m. May 20.
- · To participate in the Wheel of Fortune Millionaire Maker Sweepstakes, I have to swipe somewhere else between noon and 8 p.m.
- · To participate in “Super Spin Sunday” I have to swipe somewhere else between noon and 8 p.m.
To complicate matters further. . .
- · I can swipe at all four Total Rewards casinos – Bally’s Caesars, Harrah’s and Showboat – to get entries in the Wheel of Fortune Millionaire Maker Sweepstakes and “Super Spin Sunday”.
- · I have to swipe only at one casino in order for my play at all four to count for the multiplier.
If I do all that, I won’t have time to play enough to make my multiplier worth anything, earn entries (up to 10 before 8 p.m. for the Wheel of Fortune sweepstakes; unlimited for the $1 Million Giveaway) or qualify for Bonus Tier Credits. In case you’re not keeping track, that’s four separate promotions going on in one day, not even counting those daily Bonus Tier Credits, or any coupons you might have for free slot play and food.
Free Play Offers Reduced
Whenever slot players get together, one of the topics of conversation is generally, “I’m just not getting the free play offers I used to.” Statistics released by the New Jersey Division of Gaming Enforcement would seem to confirm this. Comparing March 2012 with March 2013, while the Atlantic Club increased its “promotional gaming credits” by 51 percent, Bally’s reduced them by 37 percent, Caesars by 32 percent, Harrah’s by 40 percent and Showboat by 45 percent. However, there’s an interesting explanation behind all this, detailed in an excellent article published last month in the Press of Atlantic City.
Caesars Interactive Entertainment, operator of the World Series of Poker and online gambling sites overseas, has applied for a casino license in New Jersey, signaling its intention to enter the state’s Internet gambling market. Majority owner Caesars Entertainment already operates four Atlantic City properties, so the casino license petition would allow Caesars Interactive to operate Internet gambling on behalf of Bally’s, Caesars, Harrah’s and Showboat. Meanwhile, the Borgata also has announced its intentions to enter the Internet gambling business, as well.
Ride ’Em, Cowboy!
Tickets go on sale May 20 for the third annual City Boardwalk Rodeo, October 5 and 6 at Boardwalk Hall. The past two years, the rodeo was held in late March/early April, but organizers were up against Easter this year, and fall always had been their first choice.
Read The Fine Print – II
I’m not a video poker player, but I’ve heard from several who are not happy that some of the single line machines at Bally’s have a small plaque underneath the bill acceptor stating “This machine awards one point for every $20 played.” Other single line machines are all still one point for $10. If this is happening at Bally’s, is it happening elsewhere?
Empty Chairs At Empty Tables
That popular song from the musical Les Misérables pretty much describes the ballroom at Caesars for the Seven Stars Renewal Weekend dinner April 27. With the room set for 600, I’d guess at least 15-20 percent of the seats were vacant, maybe more. After the salad course, I ate my shrimp and some asparagus spears, leaving what others at my table described as an inedible filet. While it looked nice on the plate, the entrée was bland, boring and pretty tasteless – kind of like the event itself. I gave up waiting for dessert (Baked Alaska) – which some later described as the best part of the meal. To make matters worse, the volume on the post-dinner music was turned up as high as the heat. “Celebrity” Mario Lopez made a brief appearance, but, like so much else that Caesars does, it set us up for disappointment. A lucky few actually met Lopez and got a photograph, but, after some silly remarks standing next to Caesars-Bally’s-Showboat General Manager Kevin Ortzman, Lopez was whisked away, presumably to make the same stupid presentation elsewhere in town. (I found out later that he was at Harrah’s, but the folks at Bally’s got Robin Leach.) Plus, either no one coached him well enough, or he just couldn’t remember his lines. He forgot Ortzman’s name, and when he put in a plug for Caesars latest promotion, he mistakenly called it “Millionaire Matchmaker”. Why even bother to have Lopez there if he’s going stay less than 10 minutes? People were expecting him to walk from table to table, others hoped for a dance later. (And, OK, some just wanted him to take off his shirt.) When is Caesars going to learn? The attendance at these weekends has been dwindling for years. (I remember when it was so popular, they actually had to schedule two weekends.) There’s little incentive to attend when the only “activities” are a 7X Reward Credit multiplier on Friday, and a dinner-dance (where hardly anyone danced) on Saturday. Even with the chance to win one of 10 $1,000 cash prizes, the $100 in free play, match play or comps we were given at registration, and the post-dinner “hot seat” from 9 to 11, it’s not worth all the time, effort and expense Caesars puts into this. If they want to feed us, give us a $200 gift card good at any Caesars-owned restaurant. That way we can eat when we want – and what we want. (With the exception of Mia, most of the restaurants at Caesars and Bally’s were pretty empty Friday, so they could use the business.) Even the Seven Stars Lounge was quiet most of the weekend, and Bally’s Diamond Lounge Friday night was like a ghost town. Instead of last month’s dinner, I’ll take one of those Diamond coupons books any day. When you add up the value of those coupons, it’s a much better deal than what Seven Stars cardholders got.
Morton’s Continues 1:1 Policy
Morton’s Steakhouse continues to accept Total Rewards credits on a 1:1 basis – at least through June 30. This is negotiated quarterly, so I’ll check back near the end of June to see if the policy will continue throughout the summer.
I’m glad to see that Caesars has installed some speed strips in the self-park garage. They still don’t seem to be enough to slow down the excessive speed at which drivers maneuver the facility, especially when turning corners to get to the next floor. Better signage (“Two-Way Traffic”, “Yield” signs, etc.) and lighting are still necessary.
To The Egress
When Diamond cardholders going to pick-up their coupon booklets last month followed signage at the base of the second floor casino stairs/escalator, they were directed to the top, and then were greeted by a security guard and another sign directing them to an entrance around to the left. . .despite the fact there was a door into that room at the top of the stairs/escalator. Wouldn’t it have made more sense to make that “exit” the “entrance” rather than wasting an employee’s time directing players to a door 100 or so feet away?
It’s not just the men’s rooms at Harrah’s that have problems. Here’s a first-hand report:
On April 5 about noon the Diamond Cove ladies room faucet would not turn off. There was a constant flow of water for at least 15 minutes. Maintenance stopped the running water – I mean they stopped the water to never run. In fact, the soap dispenser was removed and on the counter was a box of 80 wet wipes, which didn’t last through the evening. They hung this sign on the faucet:
I am out of commission but my neighbors here are happy to be of assistance. Maintenance has been notified. This unit will be back in service shortly.
This sign was in the fashion of a Do Not Disturb door knob sign that was professionally printed with purple background, white lettering with some words in dark purple as noted above. How many calls for this message is required that it was actually an official printing project? I think if someone hand-wrote OUT OF ORDER the women would catch on to the lack of water. The neighbors wording must have referred to the wet wipes, which were gone before Saturday morning, and women were asking the cashiers if they had any. By the way, I left April 9 about noon and there wasn’t any running water then when I went to check the status. Four days!
Those ugly building wraps at Harrah’s have finally been removed. Lady Bird Johnson can now rest in peace. [Only someone as old as I will understand that last reference.]
Leaving The Dock Without Caesar?
Penn National’s Tim Wilmott and Jay Snowden, both former Caesars Entertainment employees, were in Atlantic City last month. According to “Pinky’s Corner”, a column in the Press of Atlantic City, they are looking to possibly purchase Showboat. (Caesars CEO Gary Loveman was in town for a couple of days, as well, Pinky reported.) Several bartenders, other employees and even some players say they’re “in the know”. They claim the deal is done and will be announced this month. Don’t believe anything until you see the official announcement. A deal this big can’t fly under the radar without public documents being filed.
Smoke Gets In Your Eyes
A small fire in room 544 at Showboat forced customers staying on the fourth, fifth and sixth floors to evacuate for about an hour April 24. No one was injured, but the floor sustained some smoke and water damage, according to the Atlantic City fire chief.
Four Stars For Seven Stars Event
While Atlantic City may have blown it (see above), Harrah’s Philadelphia stepped up to the dinner plate two weeks earlier with a classy cocktail reception, a delicious three-course dinner featuring filet mignon Oscar, and an 11-piece orchestra (with a sound technician who knew how to keep the volume at just the right level). Throughout the evening, guests could get their photos taken for new player cards (and, note this, Caesars Atlantic City, they actually work in the machines, kiosks and at restaurants!). The event was capped by a drawing for several thousands of dollars in free play and a private fireworks show. In addition, all Seven Stars cardholders got $100 in free play and a polo shirt. [Kudos, too, for including a dress code on the invitation. Most guests actually dressed up for the occasion, though there were a handful of jerks who refused to remove their baseball caps during dinner.]
Was It Real Tar? I Thought They Cleaned Up The Gulf
One of the appetizers on the menu for the Seven Stars Renewal Dinner last month was “Tuna Tar Tar” but I think they meant Tuna Tartare. Whoever wrote that is probably responsible for the new Philly Tap & Tavern menu with its “Corn Beef”. Unless this is some new veggie version of a hamburger made out of corn, I think they mean Corned Beef.
Police are looking for a suspect wanted in connection with the assault and robbery of a 69-year-old woman at Harrah’s April 24. The victim was walking to her car just after midnight. According to police, the suspect tackled her and knocked her on the ground, rendering her unconscious. The suspect fled with her purse and other personal belongings. The victim was later treated at a local hospital for minor injuries.
Several readers got a “top secret” survey and invitation to join the Caesars’ Circle Community (or Caesars without the apostrophe, depending on the source). They were asked not to forward it to friends. (Sure, as ifthat’s going to happen! People couldn’t wait to send this to me; I must have received 10 copies.) One woman stopped after 13 pages when the survey asked for her birthdate. The Circle is not exactly top secret and it’s not new. Here’s a link to the site, but you can’t access it unless you are a member, and you can’t join unless you’re invited. Not that I was invited, but, frankly, after reading the rules and regulations, I don’t think I want to have anything to do with it. Anybody read Doctor Faustus?
Here’s a portion of the email:
Help us create a better casino experiences [sic] for you. Your opinion is valued! Caesars Entertainment is inviting select Total Rewards members to form the Caesars’ Circle Community, which will serve as a team of special advisors to us as we seek to improve the services and experiences that we provide our guests. We have limited spots available, so if you’d like to join the Caesars’ Circle Community, please share some information about yourself in a brief survey; it should only take about 10 minutes. We’re trying to get a good representation of people who love entertainment, including but not limited to gaming.
So what will you be doing if you are selected?
- Participating in surveys and discussion forums (when you can)
- Helping us solve specific challenges
- Teaching us more about customers like yourself!
What you’ll get:
- Exclusive sneak peeks behind the scenes at Caesars Entertainment
- Opportunity to influence direction of Caesars Entertainment and Total Rewards
- Opportunity to participate in contests
Our promise to you
- We will listen to what you have to say
- We will share back with you what we’ve learned
- We will never sell your information to a third party
We’d also appreciate it if you don’t forward this invitation to your friends – this is a personalized invitation that will work only for you.
Up until last month, players with those $100 Diamond Celebration Dinner certificates (or any other coupon) could not take advantage of special Total Rewards pricing in any of the restaurants either at Harrah’s or Horseshoe in Council Bluffs, Iowa, at the Horseshoe in Hammond, Ind. (and, possibly, others). The restaurants called it “double-dipping” – citing the “cannot be combined with other offers” disclaimer. Sorry, but this didn’t make sense, and I wasn’t aware of any other casino restaurants that operated this way. It’s like shopping at a grocery store where you have a loyalty card and being told you can’t use a manufacturer’s coupon off anything but the full price of the item. In Atlantic City and Philadelphia, I use coupons all the time and the amount is taken off the Total Rewards pricing, not the “regular” prices. (Talk about double-dipping, at Harrah’s Philadelphia I not only got a 30 percent “senior discount” – on the Total Rewards price, but also used a $30 coupon. My $47 order ended up costing me $2.20 in comps.) Since I felt Caesars needed to have a consistent policy across the country, and the restaurants in Council Bluffs and Hammond were not abiding by the spirit or intent of Total Rewards and its benefits, I contacted officials in Las Vegas. Long story short, all Caesars-owned casino restaurants have been directed to charge special Total Rewards pricing to eligible customers – coupons/certificates or not. Thanks, Caesars and Total Rewards!
End Of The RaceAccording to a posting on the Total Rewards by Caesars Facebook page last month, there will be no “Great Race To Rewards” this year. More shocking to me – someone who does not “do” Facebook – were all the negative comments from customers. As I’ve written many times in the past, customers are more likely to focus on the negatives rather than the positives, but if I were a corporation I think I’d rather pass on some of this social media rather than air such “dirty laundry” in public.No More Comps Or Free Play On Free PlayIt’s being phased in slowly company-wide, but you’ll no longer earn Reward Credits and cashback on free slot play. To be honest, most casino companies’ systems preclude you from this, so it was just a matter of time before Casears execs figured this out. Frankly, it’s not that big of a deal when you do the math, but,, again, it would have been nice if someone had told us.
Contrary to popular belief, local and toll-free phone calls are not always complimentary for Seven Stars cardholders. If this is a concern, check with the front desk first – though you might not always get the correct answer. That’s why it’s a good idea to review your bill before you check-out. If you find errors, or you have a question, settle this before you leave. In the event you are charged for something you had been told was complimentary, e.g., local phone calls, all you have to do is request a credit.
On The LevelIsn’t the Level I Experience worth more than any of the Level II Experiences?Tea For ToThe description of the Level II Memphis Basketball Experience on the Total Rewards Web site says it includes: “…dinner for to at Jack Binion’s Steak House of ’37.” [Oddly, it’s correct in the printed booklet we received.]Desperately Seeking Cruisin’I knew Carnival was having problems, but what’s with Norwegian Cruise Line? This past month alone I received 15 emails (practically one every other day) plus several offers to pick up free cruise certificates at Atlantic City, Philadelphia and Las Vegas casinos.
Question Of The Month
I’m totally confused! Just when I thought I understood the “new” Total Rewards program, I see another email from a player and I get even more exasperated. What’s the story? There has been so much “back-and-forth” regarding the annual retreat (formerly “annual getaway”), the Diamond Aspiration $750 airfare credit (available at 80,000 tier credits), and the Level I Experience (available at 150,000 tier credits), I’ve tried to summarize the benefits using two different examples. I hope I have this correct (and don’t confuse things even more!), but here goes. . .
- I achieve Seven Stars status with 150,000 tier credits on June 1, 2013. I must take my annual retreat by March 31, 2014, and I must take my Level I Signature Experience by June 30, 2014. That gives me 13 months to take two trips. I then get another annual retreat which I must take between April 1, 2014, and March 31, 2015. I also get a $100 Celebration Dinner which I can use at any Caesars-owned restaurant before March 31, 2014. To obtain this certificate, I go either to the Total Rewards desk or, if available, the specially-marked kiosk in the casino. In addition, I get a $750 airfare credit which I can use to fly to any Total Rewards casino-hotel in the United States or Canada. This benefit is available through March 31, 2014, and restrictions apply.
- I achieved Seven Stars status with 102,000 tier credits on November 15, 2012. If I didn’t take it, I lost an annual retreat because I had to take it before March 31, 2013. Now I have an annual retreat I must take before March 31, 2014, so I have about 11 months (from May 1, 2013) to complete this trip. If I earn 150,000 tier credits at any point during 2013, I then get a Level I Signature Experience which I have to use by June 30, 2014, but only after I take the annual retreat I earned from my play in 2012. The earlier I earn 150,000 tier credits in 2013, the more time I will have to use the two trips. Even if I earn 150,000 tier credits as late as December 31, 2013, I’ll still have six months to use the Level I Experience I will have earned. Worst case scenario is that I have not taken my annual retreat by December 31, 2013, and I must complete my annual retreat by March 31, 2014, but still have three more months to complete my Level I trip. I also get a $100 Celebration Dinner which I can use at any Caesars-owned restaurant before March 31, 2014. To obtain this certificate, I go either to the Total Rewards desk or, if available, the specially-marked kiosk in the casino. In addition, I get a $750 airfare credit which I can use to fly to any Total Rewards casino-hotel in the United States or Canada. This benefit is available through March 31, 2014, and restrictions apply.
Survey Says. . .
I got lots of great tips from readers, but few wanted me to share them because they were afraid they’d get their host in trouble, or worse, the little glitch in the system they discovered might be corrected. However, here are tips some readers swear are true. No promises if they’ll work for you.
- If you are RFB and use all your Reward Credits, you can still get comped at least $100 per night automatically. It appears to vary by property, but in Atlantic City it is $160. (Above and beyond how many Reward Credits you may have earned on your trip, more may be considered.)
- You have to ask, but the Atlantic City properties will offer rebates based on cumulative loss over a calendar quarter for all the properties, not just per trip or per casino: 10 percent of losses over $100,000, 15 or 20 percent over $250,000.
- If you receive DirectBet, Bally’s Atlantic City allows you to hedge it in some games. For example, in roulette bet half a $100 DirectBet on red, bet the remaining $50 on black. If either color hits, you walk with $50. If 0 or 00 hits, you get half the bets back on red and black, yet still walk away with a net gain of $25. This is useful when cashing a coupon just before hitting the road.
This Month’s Survey
I was lucky enough to attend two Seven Stars Renewal events, a dinner at Harrah’s Philadelphia and another at Caesars in Atlantic City. How about you? Did you attend an event? How was it? Send me an e-mail (email@example.com) and I’ll share your thoughts – anonymously, of course.
Darryl D. McEwen, Publisher
Seven Stars Insider