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Hilton Out…Sahara In?

Colony Resorts (part of Colony Capital) announced yesterday that they’re ending their relationship with Hilton at the end of the year and that Las Vegas Hilton would be no longer and that a new brand partnership announcement would be announced before next year.  While looking for other brand partners for Colony Resorts, I can across this press release announcing a strategic partnership between SBE and Colony Capital from January.

sbe, a leading hospitality, real estate development and lifestyle company, today announced that an affiliate of Colony Capital, LLC, a private, international investment firm, has made a strategic investment in its enterprise. The partnership will focus on the national and international expansion of sbe’s award-winning hospitality platform.

I don’t really see the Sahara name moving over to the Hilton location, but it would be funny to see.  They may opt to bring the Station Casinos brand to the Hilton and make that more of a locals casino.  They may also opt to take a non-casino brand to Las Vegas similar to what they did with the Hilton brand.  I think something similar to the former idea is more logical, but we’ll see.

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