Harrah’s Goes Public To Finish What They Started

Harrah’s announce that they are making up to $575 million in shares available to the public.  This is about 10% of the company.  The money is being raised in an effort to finish a few projects.

Harrah’s will use the proceeds to finish its 660-room Octavius Tower at Caesars Las Vegas, develop the LINQ retail and entertainment area next to the Flamingo on the Las Vegas Strip, and invest in the potential joint-venture development of two Ohio casinos with Rock Gaming LLC, the company said today in a U.S. regulatory filing.

I don’t think LINQ will actually be finished with this batch of funding.  I don’t think there’s enough money to get everything done.

Another 660 rooms in a market with too much room availability isn’t really needed but it will nice to see the Octavious Tower at Caesars Palace finally completed.


Seven Stars Insider – Sept Edition

Here’s the latest edition of Seven Stars Insider.  This is an easy read and an excellent resource for Harrah’s players.  Head over to Seven Stars Insider to sign up for the newsletter.  There is lots of information in this edition, so read on for all the goods.

NOTE: While this newsletter was originally designed exclusively for Seven Stars members, there is useful information for anyone who has a Total Rewards® player’s card and/or plays/stays at a Harrah’s property.  Please feel free to pass this on to your friends.  Back issues of the Seven Stars Insider newsletter are available online at

Rio For Sale – Maybe

It’s been in the news for months, but several media reports – chiefly Bloomberg News, whose story August 20 was then picked up the following week by the Las Vegas Review-Journal – claim the Rio All-Suite Hotel & Casino in Las Vegas is for sale.  Harrah’s continues to deny it.  I know it’s popular with a lot of Seven Stars players who read this, but I like to be a little closer to the “action” on The Strip.  Plus, it’s just a little too noisy for me with all those “flair bartenders” and “bevertainers” (most of whom should stick to delivering beverages and stay away from microphones).  I guess I’m just getting too old!

Question Of The Month
I have a companion card and tried to go with a friend to the special Seven Stars weekly Sunday brunch at Showboat in Atlantic City.  I was told that the primary cardholder had to be present, and he/she could invite only one guest.  I thought I had all the privileges of the primary cardholder.  Well, yes, sort of.  Think of it in terms of other offers your husband gets, e.g., three complimentary nights at Paris.  Only he could claim it – you could accompany him, of course.  Same with a free coffeepot or blender.  The offer is for the cardholder, not the companion.  In terms of the brunch, do I think it’s fair?  Once again, Harrah’s is being short-sighted and causing unnecessary irritation for its best players (and their companions).  As long as the brunch is limited to two people per card, what difference does it make if you and a friend take advantage of the brunch, or you and your husband attend?  In the overall scheme of things, this is a very low-cost benefit that Harrah’s [Showboat] is offering.  What they might be gaining in loyalty and customer satisfaction for some, they are losing as much – or more – by alienating others.

Planet Hollywood Page Added To Seven Stars Insider Site
Thanks to a Planet Hollywood “veteran” who has stayed there on a number of occasions, there is now a page on the site with details about this latest addition to Harrah’s Total Rewards casinos in Las Vegas.  Some of the more interesting “highlights” are a rumored Seven Stars Club that may open there, and the fact that the staff hasn’t really grasped the Total Rewards concept, and isn’t sure what to do when they see a Seven Stars or even a Diamond card.  Check it out by clicking here.

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Seven Stars Insider – June

Here is the Seven Stars Insider newsletter for June.  Go to Seven Stars Insider to sign up for the newsletter.  Enjoy the Insider.  Congrats on the column with the Examiner!

Examine My New Column
For those of you who play regularly in Atlantic City, or have an interest in the casino and gaming scene there, check out my columns at .  While much of the information will be “old hat” to “regulars”, hopefully you’ll find something of interest.  Click here to go directly to my portion of the site.  To be alerted when a new article appears, click the “Subscribe” button to the right of my picture and name.

Atlantic City Crime Alert
“It started off innocently enough when the guy at the slot machine next to me asked where to insert his cash ticket,” a player reports.  “But this minor distraction gave him just enough time to try to stick his left hand into my right pants pocket and take my cash.  Fortunately, realizing what was happening, I grabbed his wrist and he ran away – without any of my money.”  Incidents like this probably happen at other AC casinos, as well as at casinos across the country, but this occurred at Caesars around 10 p.m. on a weeknight.  Apparently there also were a number of individuals sleeping at machines scattered around the second floor of the casino.  “What made it worse,” my correspondent writes, “is that the two Caesars employees I spoke to seemed more interested in their personal conversation than walking around to wake up and usher out these vagrants.”  [I witnessed a number of “slot sleepers” at Harrah’s Resort in Atlantic City about a year ago, and had a similar experience trying to get Harrah’s employees to take any action.]  “What aggravated the situation even more was that the next morning around 7:30, as I was walking to check-out, there still were people sleeping at the machines.  Meanwhile a whole ‘parade’ of business-suited male employees walked by oblivious to the situation.”

No Rain On This Parade
Showboat in Atlantic City has resumed its four-day-a-week schedule of free indoor parades.  Wednesday through Sunday, you can see the parade at 3:30, 6 and 8 p.m.  While entertaining, the concept is a bit ill-conceived, especially when crowds gather for the first “stop” across from the registration desk.  On busy weekends, security guards are necessary to herd the audiences away from the lines of people trying to check-in.  And, with folks in wheelchairs and children on top of their fathers’ shoulders, it’s often difficult to see the acts.  Still, you have to give Showboat credit for trying something different – and most of the performers are very talented.

Atlantic City Cashback Update
Harrah’s may be rethinking its decision to mail those Reel Rewards coupons in lieu of cashback from your play in Atlantic City; however, no official statement has been issued, and folks working the Caesars Total Rewards desk claimed to know nothing.  However, floating around the Internet is the following plan, but it cannot be confirmed:  While you still won’t get cold hard cash, you’ll be able to retrieve a coupon through the kiosks.  Print the voucher – minimum $5, in increments of $5 – and take it to the cashier to exchange for a Reel Rewards coupon.  In the future, the only thing you’ll get in the mail is a postcard telling you how much you’ve earned.  And, if you still haven’t redeemed any cashback balances prior to April 6, you won’t get the cash, just vouchers for Reel Rewards coupons available through the kiosks.  All existing cashback offers that were sent through the mail as Reel Rewards coupons will continue to be valid through their expiration date.

1:1 Comps At Pier Shops Restaurants
From June 20 – 30 you can redeem your Total Rewards credits on a 1:1 basis at the Pier Shops’ Phillips Seafood, Sonsie, Game On!, The Trinity and Souzai.  While these restaurants always have accepted Reward Credits, it was on a 2:1 basis.  In other words, your $100 dinner would cost you $200 in comps.

Claridge, Wild Wild West Getting ‘Facelifts’
The 29-story circa-1929 Claridge Hotel in Atlantic City will undergo a major renovation, thanks to a $20 million investment by Harrah’s Entertainment Inc. and another $3.6 million, courtesy of the Casino Reinvestment Development Authority (CRDA).  Describing it as a “modern cool” design, Harrah’s will be replacing furniture, bathroom fixtures, carpeting and bedding.  The CRDA money will be used for exterior work.  Meanwhile, down the street, another $1.5 million is being invested to completely overhaul the gaming floor at Wild Wild West.  The Wild Wild West project is expected to be complete


Waking Up In Vegas – Katy Perry Strip Club Mix?

EMI doesn’t allow for embedding of the original “Waking Up In Vegas” video.  I found this remix of Katy Perry’s song on YouTube for this post.  It’s not a great remix, but Katy Perry is still in the video so who can complain?  She’s easy to look at.

I heard this song the other day and thought the subject would make for a fun post.  What do you do when you wake up in Vegas?  I usually do one of a two things…

I’m an early riser no matter what time I go to sleep.  I’m always the first awake no matter who I travel with.

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