I was reading an article called “Why You Can’t Market People In To Betting” and found a few interesting bits about world-wide sports betting.
Worldwide Share 0f Market For Legal Gambling
- Europe (outside of UK): 1/3rd
- Asia: 1/3rd
- America: 10%
- UK: 8%
Legal is the key word here. There’s much more sports betting happening in America but it can’t be reported or the bookies will go to jail. Look for this percentage to grow as legal sports wagering expands in America. Then there’s this headline from the UK.
In monetary terms, there is a modest rise in revenue across sports betting over the next two to three years — in fact, it’s worth noting that sports betting is the same size as interactive casino games, poker and bingo combined.
I’m mostly concerned with American casinos and gambling so it’s a little surprising to me that sports wagering online is equal to every other type of gambling. Once again a UK trend is different from America.
online (sports betting) has peaked since 2012 at around a third of total sports betting. Come 2017, Deloitte still estimates that it will account for a third of the market. Not only has online reached a plateau, sports betting in general is only estimated to have very modest growth between 2012 and 2017.
America is ready to explode with excitement for legalized sports wagering. It’s no wonder that a company like William Hill has expanded into the US. It looks like at least one other major sports wagering operator will be looking to make a similar expansion from the UK to the US. More on that as it develops.
The article is essentially about Betfred hiring an ad agency to market them to non-gamblers. If you’re into marketing, advertising or gambling it’s worth the 3-minute read.