James Packer To Bring A New Level Of Luxury To Las Vegas

In Ocean’s 13 Willie Bank wanted to have the most fabulous casino that Las Vegas has ever seen. He wanted a higher form of luxury than any other hotel offered. From early interviews it seems as though James Packer and Crown Holdings might have the same idea for the hotel and casino to be built on land where the New Frontier once stood across the street from Wynn.

No specific plans have been announced for the hotel (not even a name) but everything in this interview with Australian Financial Review can easily lead you to believe this new casino and hotel will be top of the line luxury.

Andrew Pascal says a Crown Resorts-backed development in the gambling city will draw new Asian punters and deliver a luxury experience that will not be matched by incumbent players – including his old employer.

Pascal’s former employer was Wynn so he knows a thing or two about luxury in Las Vegas. The focus on Asian customers is a direct shot at Wynn’s customer base.

Wynn typically has the second highest room rates in Las Vegas and Wynn is also among most profiable casinos on the Vegas Strip. It will be interesting to see if Crown can build a property that suits their high end international customers.

“Crown’s executive vice-president, strategy and design, Todd Nisbet, said there was “room for improvement” in the delivery of luxury casino resorts in Vegas..”

Wait, more shots fired at Wynn and the other luxury properties in Las Vegas. Crown and Wynn have two of the three Five-Star hotels in Macau and Crown plans on bringing that Asian luxury to America.

“We think we get luxury, we think we get service and we intend to capitalise on that and bring that sense of hospitality to Vegas, with an Asian sensibility,” he (Todd Nisbet) said.

Resorts World Las Vegas is being planned as a family oriented property. SLS Las Vegas will be “affordable luxury” (read as cheap but nice). It will be nice to have another luxury hotel and casino in Las Vegas. I’m looking forward to seeing detailed plans on what Crown, Packer and Pascal have in store for this hotel.

Ocean’s 13 is a great movie. It’s on TV often but if you want it on DVD you can grab it for under $7 at Amazon.

Photo: Monorails.org