A Beer Park with a view of the Vegas Strip! What a great idea!
Now for the potentially bad news for beer snobs. The name of this beer park is officially “Beer Park by Budweiser.”
They promise 100 different beers, which sounds great until you realize that these will be all be Budweiser beers which you can get anywhere. You can see the list on wikipedia. While not all of the beers are garbage they’re nothing special.
The naming idea sounds like someone at Caesars Entertainment said “we need some quick cash” and this was the easiest venue with available for naming rights that they could sell.
Regardless, I love the idea and the location and will probably check it out at least once. Here are full details from the press release.
Starting in early January, visitors to Las Vegas can enjoy a bird’s eye view and an ice cold brew at the new Beer Park by Budweiser at Paris Las Vegas, the city’s first rooftop bar and grill.
Located on a 10,000-square-foot deck overlooking the world famous Las Vegas Strip, Beer Park will feature an outdoor grill, picnic tables, and more than 100 draft, can and bottle beer selections, including 36 beers on tap. The bar menu will also include craft beer cocktails, signature cocktails and wines on tap, as well as other wines and specialty drinks, including an array of Bloody Marys. The atmosphere will be ideal for watching football games and other sporting events, with towers on each side of the bar housing dozens of high-definition televisions, which offer premium views of the game from any seat.
“Beer Park is inspired by some of the great American pastimes that bring people together; things like going to the ball park for a baseball game, a tailgate party or a picnic at a neighborhood park,” says Matthew Silverman, corporate executive chef of Beer Park. “It’s a treat for the senses, being outdoors and smelling food cooking on the grill, drinking a cold beer, and watching the game while enjoying the view of the Strip from all around you.”
“Anheuser-Busch and Budweiser are excited to launch Beer Park as a first-of-its-kind destination on the Vegas Strip,” said Josh Halpern, Vice President, On-Premise Sales at Anheuser-Busch. “Details like the Budweiser Beechwood Grill and the beer-food pairings make this place a dream for beer drinkers and food lovers alike, and we’ve made sure that the personalities of our brands will enhance the consumer experience in different ways.”
All-American cuisine will be served from the menu as well as from roaming carts serving concession-style offerings. Grill selections are the specialty, with meats and other foods prepared on a custom-made Budweiser Beechwood Grill, which imparts the flavor of the beer into anything from burgers, brisket, ribs or sausages.
All food selections will lead back to Beer Park’s namesake offering, with a recommended pairing for every item, as well as items that will be prepared using different types of beer such as bratwurst bathed in Goose Island IPA and pickles prepared using Stella Artois Cidre. Beer Park will take stadium sweets over the top with items like gourmet funnel cakes and a signature ice cream cart.
Chicago-based design firm, Gensler, has created an atmosphere that combines the feel of a classic baseball stadium and the communal charm of a city park with the spirit of Budweiser; a nostalgic combination that evokes Americana charm. The arrival begins on the lower level, where takeaway offerings such as souvenir cups filled with takeaway daiquiris and beer will be available for purchase. A spiral staircase leads to the upper level, revealing an open-air “park,” designed to bring people together through various seating experiences, including communal picnic tables that encourage socializing and a grassy lawn to play classic bar games like pool, bean bag toss and darts.
High top tables line the rail overlooking the Las Vegas Strip, and a private VIP area is ideal for corporate outings, bachelor parties and other large parties. A rectangular bar is the centerpiece of the room, seating 80 guests. The dining room seats approximately 200 guests, and in total, the space accommodates up to 500 guests.
Modern touches infiltrate the classic design of wood with metal accents, with high-tech features such as taps that pour beers at 31 degrees, the optimal temperature for Budweiser, as well as cold “plates” at each seat of the bar to keep beers cool. Customizable audio is available in various parts of the venue, including the VIP room. A DJ booth is located near the gaming and VIP area, where a DJ will spin weekends and other nights, as well as for special events. A retractable awning offers shade in the daytime, and a view of the stars at night. Misters and heaters ensure a climate-controlled atmosphere any time of year.
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